Quickly build and deploy applications with Windows Azure pricing structure

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Posted on 25th January 2013 by Jeff Rogers in Technology

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Windows Azure pricingThis is the second part in a series on the Windows Azure cloud computing platform. Towards the bottom we look at the Windows Azure Pricing structure and how you can take advantage of their 90 day free trial. We will look at some case studies on companies that have been able to quickly build and deploy applications on Windows Azure platform. Whether you are looking SaaS or video distrubtion for training using cloud computing services may be the right solution for you.

Case Study 1 Helping first responders saves lives:

In the full case study you can find all the technical details but in summary here is what Windows Azure was able to do. An IT company was able to use Windows Azure cloud based computing platform to help develop and deploy “MOB Guardian” which stand for “Man Over Board” for the Royal National Lifeboat Institution (RNLI) of the United Kingdom to help them monitor and know the exact location of a man overboard. Because of the global scale and reach of Windows cloud platform two10 degrees was able to deploy the system to over 500 fishing vessels.

Reduced Capital Expenditures for Search and Rescue
Using Windows Azure, two10 degrees avoided a large investment in servers and hosting. The investment would have made it difficult for two10 degrees to provide a cost-effective service. Further, with Windows Azure, two10 degrees customers do not have to pay upfront licensing fees or purchase hardware. “Now, we can provide an affordable, life-saving service. The pay-as-you-go Windows Azure pricing model helps us eliminate barriers to entry for emergency services providers, who are often operating on limited budgets,” says Barnes. … read more at Windows Azure case studies.

 

Case Study 2 Cut costs and improve services in healthcare:

Healthcare systems and providers know that they have to get more efficient in delivering quality care if they are to survive in the new health care reform world. Being able to deliver care to patient in the office and hospital are traditional modes that are now being expanded to virtual spaces. In order to met QOC (Quality of Care) metrics providers are being incentivized on how well they manage their patients and not just simply seeing patients in their office. At STAT Health services they have deployed the services of Windows Azure cloud computing to help them launch and scale various applications that help them better serve their patients while providing better healthcare.

 

Benefits
By building Stat Doctors in the Windows Azure environment, Stat Health Services has saved money on service delivery and enabled its business customers and patients to save money on healthcare. The company has also improved system scalability and reliability, which have improved the quality of patient care.

Cost Savings
Moving to Windows Azure helped Stat Health avoid a US$170,000 initial investment in hardware and software, in addition to saving the company $3,000 per month in video conferencing fees. The company has also enabled significant healthcare savings for its business customers. One customer, Scottsdale Healthcare, calculated that Stat Doctors saved it nearly $115,000 in healthcare costs in 2011—its first year utilizing the service—and the savings continue to grow… read more at Windows Azure

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Your Windows Azure free 90 day trial consists of the following:

  • compute / 750 small compute hours per month

  • web sites / 10 web sites

  • mobile services / 10 mobile services

  • relational database / 1 SQL database

  • SQL reporting / 100 hours per month

  • storage / 35GB with 50,000,000 storage transactions

  • data transfer / unlimited inbound & 25GB outbound

  • media services encoding / 50 GB (input & output combined)

  • cdn / 20GB outbound with 500,000 transactions

  • cache / 128MB

  • service bus / 1,500 relay hours and 500,000 messages

Windows Azure pricing Structure is scalable just like it’s platform. I have included some pieces of information on the various costs but have put a link to their actual cost here. You can also check out the Windows Azure pricing calculator to get an estimate of your usage and the associated costs. When you create your account you will have full control of turning on and off various applications to help manage your budget and application growth. They have three different options listed in the Windows Azure pricing structure which are Free, Shared, and Reserved.

You can also see more updates by following us at Google Plus or Twitter.

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Quickly build, deploy & manage apps using any OS, language, or tool.
>Get it now

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We Certainly Are Not in Charlotte's Web

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Posted on 25th January 2013 by Jeff Rogers in Marketing

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We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

pastedGraphic.pdf

 

One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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We Certainly Are Not in Charlotte’s Web

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Posted on 25th January 2013 by Jeff Rogers in Marketing

, , , , , , ,

We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

pastedGraphic.pdf

 

One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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Create and manage your websites with Windows Azure cloud computing

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Posted on 23rd January 2013 by Jeff Rogers in Technology

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First what is Windows Azure: Windows Azure cloud computing offers small to large companies the capabilities to deploy and scale websites and applications in short time span that is extremely cost effective.

Windows has started to market their cloud based services and architecture called Windows Azure that has a lot of applications. They are even offering a Free 90 Day trial just for simply trying them out to see the power and scalability. You can see by watching the brief video below that they have actually simplified the process of getting a web site or blog up and running. In the programming world cloud based solutions has become more popular in order to get applications up and running more quickly without a large investment in servers and other IT equipment. We are going to be doing a series of articles on various case studies and benefits of the Windows Azure while they are offering the Free 90 Day Trial cloud computing solution.

 

Cloud Services

Create highly-available, infinitely scalable applications and API’s

Quickly deploy and manage powerful applications and services with Windows Azure Cloud Services. Simply upload your application and Windows Azure handles the deployment details – from provisioning and load balancing to health monitoring for continuous availability. Your application is backed by an industry leading 99.95% monthly SLA. You just focus on the application and not the infrastructure. It’s that good… read more at windows azure.com

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Get 90 DAYS of Windows Azure free
Quickly build, deploy & manage apps using any OS, language, or tool.
>Get it now

 

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Free 90 day trial for Windows Azure

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Posted on 23rd January 2013 by Jeff Rogers in Technology

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Free 90 Day trial for Windows Azure



We read an article on what look to be a technology solution offering from Windows called Windows Azure. After doing some research it turns that this technology has been tested and was used for video and web applications during the London Olympic games. Pretty good testing ground to show the scalability and scope of this product. They are now going into a full scale launch and are offering a free 90 day trial.

Here is a quick snapshot of what you can expect

  •  Quickly build, deploy & manage applications.
  • Use any operating system, language or tool.
  •  No obligation, totally free.

Instead of trying to re-write about the all the tools and function we found this quick piece on what it does:

Windows Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters. You can build applications using any language, tool or framework. And you can integrate your public cloud applications with your existing IT environment.

Always up. Always on.

Windows Azure delivers a 99.95% monthly SLA and enables you to build and run highly available applications without focusing on the infrastructure. It provides automatic OS and service patching, built in network load balancing and resiliency to hardware failure. It supports a deployment model that enables you to upgrade your application without downtime.

Open

Windows Azure enables you to use any language, framework, or tool to build applications. Features and services are exposed using open REST protocols. The Windows Azure client libraries are available for multiple programming languages, and are released under an open source license and hosted on GitHub.

Unlimited servers. Unlimited storage.

Windows Azure enables you to easily scale your applications to any size. It is a fully automated self-service platform that allows you to provision resources within minutes. Elastically grow or shrink your resource usage based on your needs. You only pay for the resources your application uses. Windows Azure is available in multiple datacenters around the world, enabling you to deploy your applications close to your customers.

Powerful Capabilities

Windows Azure delivers a flexible cloud platform that can satisfy any application need. It enables you to reliably host and scale out your application code within compute roles. You can store data using relational SQL databases, NoSQL table stores, and unstructured blob stores, and optionally use Hadoop and business intelligence services to data-mine it. You can take advantage of Windows Azure’s robust messaging capabilities to enable scalable distributed applications, as well as deliver hybrid solutions that run across a cloud and on-premises enterprise environment. Windows Azure’s distributed caching and CDN services allow you to reduce latency and deliver great application performance anywhere in the world.

Start building great apps today!… read more

If you are interested in trying out the functionality you can grab your Free 90 trial of Windows Azure and take it for a spin.

 

 

Get 90 DAYS of Windows Azure free
Quickly build, deploy & manage apps using any OS, language, or tool.
>Get it now

Here is a great video showing the simplicity of the power of scaling your website resources based on demand with Windows Azure.

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How to utilize Search engine marketing effectively?

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Posted on 21st January 2013 by Jeff Rogers in Technology

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How to utilize Search engine marketing effectively?

In the present business scenario every organization is looking for more and more customers and promotes their business on websites. For magnetizes numerous customers on your website there are some strategies to imply. One of these strategies search engine marketing is gaining popularity among all. It is a process that entails using the search engine operation for recovering the ranking of the website when users enter some keyword phrases in the search box. If you compare the return on investment in search engine marketing is far better than any other online marketing tools. For search engine marketing the cost is quite more optimal than any other marketing tools on the website. For creating awareness about your product or brand this option is highly effective as it drives copious customers in the search listings.

In a study it has been observed that users mostly prefer 60% of the websites that are on the top of the search list than 20% of the online banners. Google the most popular search engines which are also productive in terms of referrals and other marketing campaign. Thus most of the organizations focus on Google for effective search engine marketing. Except Google there are other search engines like Yahoo, MSN, AOL, Bingo and many others. For effective marketing over different search engines you need to follow some methodologies for meeting the criteria of search engine listings. In order to reach your target audience search engine marketing is truly alluring. It affects on the search results and if any user search for the topics that are related to your niche should find your website on the top of the search list.

So why are you wasting your time and money for online banners or link exchanges, just hire a professional and go for effective search engine marketing. Now you must have a question in your mind that why SEM. Because it is most economical tool for online marketing and the probability of getting positive outcome is high. It is a direct marketing channel on ecommerce medium. Search engine advertising is inclined to engender more attention than banner or sponsored advertising. So users prefer to search the products or services on the search engines they are looking for. The environment is less competitive than other business tools as it is a new trend of promoting your business.

You may prefer in-house or offshore search engine marketing whatever suits with the nature of your business. Most outside search engine marketers are more proficient than in-house ones, so it is suggested to choose outside search engine marketers. In order to stay ahead of your competitors you need the expert’s assistance in this regard as the algorithms and requirements of search engines are on the verge of becoming quite intricate. You can also go for in-house marketers if the developers constantly generate new methods and techniques to keep you in the leading position in the domain of search engine marketing. But if they fail to tailor the fresh algorithms on a regular basis then it may adversely affect on your business.

Mike is a freelance writer who writes on different topics such as marketing, SEO and social media. He holds bachelor’s degree in electronics. He has published more than 500 articles about various topics, including role of guest blogs and social media role in daily life. His famous articles includes article on search engine marketing. He loves to travel and make new friends.

Click here to read the 2013 SEO report.

 

You can try a free trial of SEO PowerSuite

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Why Hunt Groups are important to Mobile PBX Services

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Posted on 17th January 2013 by Jeff Rogers in Marketing

Why Hunt Groups are important to Mobile PBX Services

 

It may seem that hunting is really a feature for larger organisations, in which there are teams with multiple members. But that’s not really true. SMEs can leverage hunting capabilities too. Imagine a case where there is a partnership of plumbers. There may not even be an attendant in the office, but the partnership doesn’t want to miss any calls, as all represent potential business opportunities – and, they tend to come at all hours. Each member of the partnership could be part of a simple hunt group. Incoming calls try first one of the available numbers and then another, until it is answered. If none of the team is available, voicemail can be available as a fallback, but as each employee is treated as a member of the team, the chances of someone being available are dramatically increased.

 

It’s often said that one of the advantages of Mobile PBX or IP Centrex solutions is that small companies can obtain big company capabilities without the significant investment that this would once have required. This is undoubtedly true. Features such as hunting benefit any team and service providers can ensure that their service package is attractive by including such capabilities. And, the ability to offer different hunting options to suit the requirements of businesses can be built in. By choosing service templates that include hunting, the service provider can offer services that can be configured by users – and ensure that the benefits of such capabilities are recognised by potential subscribers.

 

So, if the target customer base includes enterprises and SMEs of different sizes, including companies with only a handful of employees, it should be simple to demonstrate the value of features that are available. By choosing a hosted, Mobile PBX service to launch an SME offer, you can remove any risk associated with launching a new service portfolio and provide a solid foundation for future growth. With Mobile PBX you don’t even need specialist handsets or devices to access a true service. Enterprises and SMEs will experience success time after time. Once they have launched a Mobile PBX service, they have been able to add additional services and enhance their offer to the customer base. Hunting is simple and powerful and benefits enterprises of all sizes. Make sure your hosted enterprise services include the flexibility to meet the needs of all potential customers.

 

Mike is a freelance writer who writes on different topics such as technology, business and gadgets. He holds bachelor’s degree in electronics. His famous articles includes article on Mobile PBX. He loves to travel and make new friends.

 

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Ways to Earn While You Are Online

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Posted on 10th January 2013 by Jeff Rogers in Marketing

Ways to Earn While You Are Online

Online marketing, or internet marketing (as it is more commonly called), is defined as the marketing of products and services over the internet. Today, almost every major organisation has an online website dedicated to its goods or services. Online marketing websites may be directed towards attracting individuals, target customers or niche markets.

There are various business models of online marketing: e-commerce, affiliate marketing and lead-based websites. The selection of an appropriate business model is dependent on the purpose of the website and directly influences its design and development.

 

 

 

 

 

 

 

 

 

 

 

Online advertising and marketing services such as SEO management services, PPC management services, email marketing services etc. provide support in increasing the visibility of the website on the internet. Online marketing can be done in following ways:

Search Engine Marketing

It involves increasing the visibility of the website in the Search Engine Results Page (SERPs). The objective of search engine marketing is to promote the ranking of the website through on-page and off-page content optimisation and advertisements. The practices involved in it can be classified into two broad categories-

  • SEO management: gaining traffic to the site through content optimisation and organic search results
  • PPC management: gaining traffic to the site through paid advertisements

 

Both SEO and PPC management practices are cost effective and efficient in attracting traffic to the site. They both make use of a keyword (which is business related and chosen after extensive research). Unlike SEO practices, though, properPPC managementpractices allow for the targeting of specific visitors.

Content Marketing

It involves the sharing of valuable and relevant information, done with the belief that it would ultimately lead to profitable customer action. It creates reader attention and brand loyalty. Contents of any website are a means of persuading the decision makers, so if relevant contents are provided on a website they would lead to profitable decisions. Content marketing is done through custom magazines, newsletters, webcasts, podcasts, video portals etc.

Email Marketing:

It is the most widely used marketing strategy. It is used to convey a direct commercial message to existing or potential customers via email. Usually emails sent consist of advertisements, business requests, requests for donations and support, new launches, special offers etc. Email marketing creates brand awareness, customer loyalty and customer trust. The emails sent can be broadly classified into two categories-

  • Transaction emails: they are received in response to some customer activity with the company. Examples would include receiving purchase order confirmation or email receipts.
  • Direct emails: they are received to promote products or inform the customers about ongoing special offers.

Social Media Marketing

It is a relatively new marketing strategy but has already had great success in attracting customers and increasing brand visibility. Practices involved in this type of marketing include being present and active on major networking sites (Facebook, Twitter etc.), forming communities and creating web pages dedicated to the promotion of your company’s goods and services.

Online marketing has opened new ways to market and advertise products and services. Search engine marketing, content marketing, email marketing and social media marketing are just some of the many vistas included under online marketing.

About the Author: 

Carolyn Kay Mante is a freelance writer both in print and online. Her writing covers a wide range including online marketing and PPC Management. She contributes to the virtual community by writing for different blogs.

 

 

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Social Media Strategy’s Significance for SEO

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Posted on 10th January 2013 by Jeff Rogers in Marketing

Social Media Strategy’s Significance for SEO

SEO, Social Media Strategy, and their relationship

The relationship between SEO and Social media strategy is one of the most misunderstood and confusing concepts in Internet marketing. Any company offering social media marketing services needs to keep its customers well informed and aware of the fact that there might be some differences in everyday communication with owners of businesses and the behaviour of market, as this creates problems. New SEO strategies are usually announced only once in some months however, social media strategies usually change every day. Previously, SEO was all about meta-tags, keywords and content creation, but now it has become much more diversified. Strategies that are more sophisticated have been brought into play and a very important inclusion is that of rankings of social media.

 

Social Media Strategy and SEO tactics

Nowadays, Social Media Strategy and SEO complement each other. In addition, one is incomplete without the other. To maximize the results of online marketing one has to follow certain very important tactics. The first and foremost tactic is to procure an SEO audit onsite as this will form the base of the complete campaign. Such an audit is quite cheap, as it just needs addressing one time in a year and the payment is to be made once. After this step, Perth SEO firmsuggests getting the brand registered on major social media websites such as Twitter and Facebook. Making a presence of your brand on such social channels will not only improve the search engine rankings but also improve the credibility of the brand. It is also recommended that content is distributed through various social channels and daily messages that are simple should be sent to the customers so as to show them that they are cared for. Buttons of social media such as a button to ‘connect’ should be added to your website as this will help build a better connection between you and the customers. An option to ‘share’ should also be included, which allows the user to share information with others. Email marketing is an integral part of the strategy of social media and in this aspect, creating an email list proves to be very helpful. To grab the attention of the reader, it is imperative to include unique and appealing content in the website. Including content that is out-of-the-box will also help in popularizing the brand. To create more awareness about your brand among the masses write guest blog posts on good websites. By following, these strategies one can make their brand the most sought after brand and let their strategy of marketing become the best.

Significance of Social Media in SEO world

Almost all social media marketing companies, especially the big names for example, Perth SEO firm, are overburdened with work. They are constantly trying their level best to cope up with increasing SEO’s rankings and the popularity. Google is the first among all search engines to have confirmed the use of social media strategies to build SEO ranking. With respect to social media, it can be said to be the most integrated choice. However, some other websites are also important. Surveys have revealed that among the sites displayed on the first page of Google about the top 10% get much more revenue and traffic as compared to others. This proves the importance and interrelationship of social media strategy and SEO.

Ali Asjad is a Blogger based in Sweden   who writes on topics like Search Engine Optimization, Social Media Marketing, and Content Marketing; He also writes as a freelance for a Perth SEO firm.

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website monitoring to help improve your SEO rankings

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Posted on 1st January 2013 by Jeff Rogers in Social media Management tools

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website monitoringYour blog or website uptime will play a critical role in your SEO so having a good Website Monitoring process in place could help your SEO efforts. In 2013 there will be a lot of debate on what will be the best tools and guidelines to use in order to make sure that your site is ranked well in the search engines.While most people will be looking at content and social signals as ways to climb up the search engines one fact that is still very important is your websites performance and availability. While the obvious point that if your website is down you lose sales this can also lead to decreased rankings in search engines. Google has come out publicly stated that bounce rates and good user experience will play more of a role on how your site is viewed in the SERP’s.
I have recently signed for a new free service that will help monitor some of our top blogs. You can have up to five free sites monitored for free and upgrade to their more robust plans if your business warrants it. At Got Site Monitor they will help monitor every five minutes:

  • Speed
  • Website performance
  • Check SSL certificates
  • Check Content

It’s a simple process to sign up for free and then simply enter your domain URL and the time frequency you would like to have the website checked. There are some advanced features that you can select to check various parts of your site or specific content to make sure that everything is running smoothly. Then select how you want to be notified such as email or SMS text and you are all set.

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