Key Factors To Note When Using Pay Per Click Advertising

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Posted on 20th February 2017 by Jeff Rogers in Marketing

Key Factors To Note When Using Pay Per Click Advertising

Pay per click, or cost per click, advertising has greatly revolutionised the way we conduct business. The internet in general has spurred business marketing to new and unprecedented levels. Decades ago, no one could have guessed that a business owner could reach millions of people from different parts of the world with just a single message, a few dollars and in a few minutes. Pay per click advertising, through the much innovative online marketing method, has brought down to our doorstep a way to sell our products and services to any part of the world from the comfort of our desks. Services such as PPC managementhave even gone ahead to help advertisers optimise their advertisements to ensure maximum publicity.

There are many benefits and advantages that come along with implementing this fairly recent technique of marketing, some of them being cost effectiveness, immediate results and exposure to a big market base. However, despite the many benefits one may enjoy from employing pay per click as the chosen method of marketing, there are also drawbacks that come along with this method. The article discusses some of the drawbacks and gives advice on how to avoid them or mitigate their effect on your business.

  • Out of context advertisement. Search engines are not perfect, and at times they will provide the internet user with ads that are completely unrelated to the search terms. Search engines will look at the content of the web page or search terms to decide what advertisements to display to the surfer. At times they may get it wrong and display unrelated ads. This leads to waste of the advertisers resources, and it becomes a wasted opportunity that could have been used somewhere more beneficial. It is very important to use the exact keywords to prevent the above situation from happening. PPC managementis one of the ways in which you can manage your keywords to get better results.
  • Bid competitions and costs. To get an opportunity for your advertisement to be displayed, you have to bid with other advertisers. At times this becomes a waste of time and resources since you may not even get the chance. Also, as the number of advertisers who crease bid prices have also been on the rise, meaning higher advertising costs.
  • Click fraud. The websites on which Google displays your advertisements may decide to increase their share of revenue by clicking on your advertisement as many times as possible. This leads to you paying more money for nothing. You should closely watch your click patterns to ensure that no fraud is taking place. If you detect any, you should report it to a Google representative.

PPC managementoffers a way to modify your advertisement and keywords to ensure that it gets noticed. As you do this, you should be wary of the above mentioned issues as they can drastically eat away at your resources without any useful results.

 

Abbie is a freelance writer and researcher. She has a great knowledge and experience about PPC managementand Adwords Management. She offers consultation services for organisations, corporations and businesses looking for tools to advertise their online business.

 

Java cloud and programmers

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Posted on 20th February 2017 by Jeff Rogers in Mojavi Project

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cloud_computingFor many programmers having the right servers and applications are key in successfully launching enterprise wide applications. The java application server can offer as suite of tools depending on your configuration that can provide testing and stability to programmers using C+ or coding in php language. Below we talk about some of the underlying comments and help files that are applicable to Mojavi 3 and the insight ot our developers have put together in order create a cross collaboration. You can receive java help online to help with programming and coding. which is an enterprise version of Apache Tomcat that can provide critical diagnostics, management, and site wide deployment tools to help those developers who need a lightweight server that offers performance and dependability.
Now on to the programming hints:
For now, all we need to use is the execute() method.
Creating the View

The class name should be in this format ActionnameViewtype View. Again Actionname is the name of the action in the module. Viewtype is the view type that was passed to the controller in the action. Both Actionname and Viewtype are capitialized. This is a list of the predefined view file types and their naming convention.
Internal Name Class and File Name
ALERT Alert
ERROR Error
INPUT Input
SUCCESS Success

Mojavi 2 users ; the naming convention on the file has changed slightly.There is a specific patch for java should you elect to include in your overall script, but make sure to test the script before making it live. Before there was an underscore between Actionname and Viewtype. Now, there is no underscore in between, and the Viewtype is capitialized.

For this example, I called my view FirstSuccessView and named the file FirstSuccessView.class.php.

Here’s the code

class FirstSuccessView extends PHPView
{
/**
* Execute any presentation logic and set template attributes.
*/
public function execute ()
{

// set our template
$this->setTemplate(‘FirstSuccess.php’);

// set the title
$this->setAttribute(‘title’, ‘Getting Started First Test Page’);

// set the message that is to be passed
$this->setAttribute(‘passedData’, ‘Hello World!’);

}

}

Template

You also need a template to display the information. I stayed with the naming convention and called my file FirstSuccess.php.

Here is the code for that
This is the result of my first test. I have created a module, action, view and
template. I have successfully passed data from the view to the template.

This is what I passed:
That is all for now.

Notice at the first and last line I include a header.php and footer.php. We used an application server that was able to handle the cross collaboration of various input paramaters in order to speed up our collaboration. I used this to show how you could have a uniform look across the entire site and how you could do that. Mojavi uses a global template directory in your webapp directory.For those looking for additional help with java you can find the java help center at liveperson.com. It is defineed as MO_TEMPLATE_DIR and it called templates. I added the following files to the includes sub-directory in the global template directory.
header.php

footer.php

Squashhost- WordPress web hosting and more

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Posted on 20th February 2017 by Jeff Rogers in Technology

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In 2013 one thing for certain that most website owners can count on is that there will be changes in how Google and other search engines rank and index their sites. Several factors that are at the top of most conversations are quality web content, authorship, and overall website experience. When I talk about your blog or website experience one of the factors that is being considered is your site speed and the consumer experience. In order to make sure that your customers stay on your site and come back they need to be able to navigate and get there quickly. Many new website owners have been using Worpress as their main blogging and web development tool for many reasons with ease if use and fast deployment being the at the top. Plus the major search engines love WP sites and with the right plugins and hosting your site is usually very quick and user friendly.
This leads us to the foundation of any blog or website and that is the hosting platform you choose. We have been doing some research on a web/blog hosting platform at www.Squashhost.com . One of the key features that I look at when evaluating a blog hosting platform is scalability. This means as my traffic grows do this provider have the resources to offer to help me grow with more robust hosting plans like VPS or dedicated servers. While www.Squashhost.com offers their entry level plan starting at $3.95 per month they also offer the ability to upgrade to a dedicate server with several package in between. For new site owners they offer one click of popular programs like WordPress in order to get your site up and running as fast as possible. If you are building a new site I would highly recommend looking at paying a little extra for the dedicated IP address as this will serve you better when doing SEO. With so many hosting companies out there today you want to do your research and see what others are saying and I would even contact their customer support before you buy to see how responsive they are. At www.Squashhost.com they do promote a 99.9% uptime guarantee which is really good. Remember that if your site is down so is your business. Best of luck in 2013 and if you do decide to host with Squashhost.com please drop us a comment and let us know what you think.


What Is Web Hosting Infographic by Brennan IT

Infographic by Brennan IT

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Understanding PPC and Pay per action

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Posted on 20th February 2017 by Jeff Rogers in Blogging |Technology

I was reading an article today that was discussing a new model for advertising called the Cost Per Action. If you are working with an advertising agency chances are they do not fully understand the overall impact of CPC and CPA. What this means is that advertisers would not pay on a Cost Per Click (CPC) basis as is the norm today, but rather pay services such as Google and Yahoo, only on clicks to their sites that actually result in a lead or sale. The one main glitch here is that those Advertisers will have to disclose some of the sales info to verify the sign up or sale. You need to get targeted traffic based on your offering in order to have a higher conversion rate. There are tested methods that can help you rank higher in the search engines that will enable you to get more targeted traffic. So just gaining more website traffic is not cost effective in the overall marketing campaign unless you are targeting the right keywords both in your search engine campaigns and on your website.

As a publisher of this blog we have used the Adsense model for a year now, and the CPC, while it does work, does have room for Click fraud, which appears to be growing. With CPA, you actually are paying for customers requesting more information or an actual sale. I found it interesting that in this article, they seemed to think this was a new way of doing business, which is not the case. You can look to an advertising Bizz Click which started on the internet and understand the tools and resources to help you grow your business and revenue.

You can also look to increase your traffic through CPC by offering giveaways in your ads. Consider offering a free service that is beneficial to the consumer. Offer free update services, a newsletter or an e-zine. If you’re worried that this may be too time consuming, put your fears aside. You can obtain free services that will notify you when someone has signed up for your newsletter and through the use of a distribution list on your e-mail you can easily handle circulation for your newsletter or e-zine. Keep in mind, however; when you are putting together your newsletter or e-zine that the only reason a consumer has for signing up and continuing to subscribe to your publication is for worthy information.

CanaDream rv rentals can help you with your vacation travel plans

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Posted on 20th February 2017 by Jeff Rogers in Technology

If you have never traveled via an RV then you owe it to yourself and family to look at the cost of rv rentals and see what new memories you can create. At companies like CanaDream they know RV’s and specialize in selling and renting RV’s and can help you plan your trip and make sure that you have the right vehicle in order to accommodate those traveling with you and where you are headed. They have even figured out that traveling with the latest technology is something their customers want so that is why you can even rent the incredible iPad2 for your trip. What better way to capture and document your moments on the latest iPad and give your family a way to remember that special trip.

The Pitfalls of the New Yellow Pages

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Posted on 19th February 2017 by Jeff Rogers in Marketing

The Pitfalls of the New Yellow Pages

 

 

We use the Internet for many things. It is now the new Yellow Pages of our lives.  Whatever you need, can easily be found by surfing the web.  It is a mine of information on just about any subject you care to mention.  People now meet each in ‘cyberspace’ rather than face to face.  They apply for jobs; buy their cars, plan vacations and whatever else they need.  The internet permeates the lives of millions.

 

Because it has become so important to all of us we tend to take it for granted.  We assume that all is well when we are dealing with the Internet; however, there are dangers inherent in all things and the Internet is no different.  We must exercise care to ensure that our reputation remains intact. Reputation Management is one example of how to get ahead of the problem of managing your online reputation.

 

Companies such as this are at the forefront of making sure an unscrupulous competitor or a disgruntled employee does not attempt to taint reputations in an attempt to retaliate.

 

All reviews are not reliable

 

When we are running our own business we need to make absolutely sure that our information is secure.  Getting help to protect our business name is essential. Some sites on the Internet offer reviews about certain businesses and give information regarding that business’ reputation for dealing honestly and professionally with the public.

 

These sites are a great service and can provide you with information about a company that you may be considering doing business with.  The question you should perhaps ask yourself is, “While these sites are checking out these businesses, which is checking out these sites?”

 

When you check the reputation of a business online you may have found some sites with very high reviews.  Whether they rate them by stars or by points you might want to consider whether or not those reviews were actually obtained honestly.  Some sites that offer reviews have been found, after investigation, to have some of the hosted information fabricated.

 

Use a reputation management service

 

If you have a business that has been affected by a biased report or review, you will need to have someone on your team concentrate on dealing with reputation management.   When it comes to navigating the web you might want to consider using a third party service.  While you may be able to handle these things yourself, they can find problems affecting your reputation that you may not have ever thought of.  This way your reputation will be recovered that much sooner.

 

Most businesses recognize that there will always be a certain level of criticism in this online dependent world we live in.  It is just part of being in business.  But when the criticism or negative report is unjustified, it could clearly cause major damage to a company.

 

It may take time to repair the damage but by way of a reputation management company it can make the entire process so much simpler.

 

Dorothea Bryant is a freelance research writer who works at researching about the Internet and some of the problems that can arise with new levels of communication.  Each person who uses the Internet needs to learn more about how it works to ensure that his or her Reputation management is protected.

Look at the Spa Resorts BC for the holiday season

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Posted on 19th February 2017 by Jeff Rogers in Marketing

If you are looking to get away this holiday season or for the New Year then take a look at Sonora one of the top Spa Resorts BC has to offer. We have had the chance to visit their site and explore the various activities that they offer. Whether you are looking to stay inside and be pampered in their luxury spa or adventure outside to get close to the wild life that is just steps away you have come to the right place. Winter is one of the best times to visit BC and having luxury accommodations to stay in just makes it that much better. Their staff is ready to help make plans and provide you one of the best times you can imagine.

Shop Cymax online

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Posted on 19th February 2017 by Jeff Rogers in Technology

If have ever wondered how people make money by selling online through auction sites such as eBay you are not alone. There are hundreds of books and seminars that you can attend that will teach you the secret of the pros. What they don’t tell you is that the market is very competitive and if you are not careful you can invest a lot of money and not make a dime. You can take success like Cymax that started small and now over a large selection of brand new merchandise and is now ranked among the top 500 for online retailers. Check them out today and you might just find a great deal on your holiday shopping.

Will pay per click advertising work for you

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Posted on 19th February 2017 by Jeff Rogers in Marketing

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In our continuation of how to maximize your search and customer traffic we revisit website monetization through services like Google, Yahoo and other PPC platforms. While these are the top two there are many companies that offer this service. One of the first types of advertising online you are billed  on the actual clicks that the ads generate. You will pay higher amounts for more popular keywords so knowing how to target you r keywords is very important. For instance if you are bidding on the keyword “blog”, it may cost you $1.50 per click through your pay per click advertising since the word is so popular. But if you were to target your keyword campaign to something like “blog design” you will actually lower your PPC to let’s say .50 per click and really target more consumers.Most companies will set up accounts with a budget in mind but do not have the resources or times to really investigate and understand the importance of keywords that they bid and use for the PPC.

It was reported in a study that approximately 25,000 businesses that only 31% of them actually advertise online. And of those 52% felt that online advertising was not as effective or were unsure how to convert that traffic to customers. This presents a great opportunity for the small business to understand how to use and agency like adficient.com and for publishers to offer targeted traffic for potential new customers. As a Publisher running PPC ads or other forms of contextual ads on your site, you make a certain dollar amount on each click through on the ad, regardless if the person buys or completes any form. In the new model, you be be compensated if the click actually resulted in a purchase, or other action determined by the advertiser. So as you can see, you could get 1000 clicks a day on your ads running on your site, but unless there is an actual purchase, that would be $0 in your pocket. Interesting!! But the result in Cost per Action or CPA Leads as it is called pay much higher than PPC ads

As an advertiser, if you elect to choose this model, it could be very cost effective as you would only be paying for actual sales, or leads. So for example you run a site that sells Domain names and hosting accounts. If someone sees your ad on another site, clicks on it, but never purchases anything, you would not be charged anything. Unlike today, if you have purchased $1000 in clicks, they could all be used up without one sale. Since most of those in the survey reported that they have or are using Google Adwords using Google advertising vehicles is by far the most popular. Plus for advertisers you greatly reduce PPC fraud as their are specific sales actions that have to take place.

Researching RV rentals

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Posted on 19th February 2017 by Jeff Rogers in Marketing

My parents were talking about touring the US and Canada and were thinking about doing it in their car just like they did back in the early 70’s. After doing some research on rv rentals they landed on the fact that with the comforts and amenities of today’s RV it made sense to look at this option. Because RV’s come in so many different sizes and styles traveling long distances were now much easier. The other upside is the money that you can save on hotels. If you factor at least $100 a night for a decent hotel over a 2 week period the rental of an Rv becomes very attractive. So if you are looking to explore the world around you or even taking a trip across the border to Canada then research the options of renting an RV and you may just find a new way to travel.

forex strategy for 2013

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Posted on 18th February 2017 by Jeff Rogers in Marketing

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There will considerable discussion on the best forex strategy for 2013 as the international markets remain in uncertainty. With current governments still trying to pass legislation’s that will help free up capital and create jobs investors are trying to find the best vehicle in which to place their money. The forex market has always been a high risk/high reward playground and should only be attempted with the right tools and training. You cannot simply place money in the market based on one article and hope for a return. There are numerous companies that offer trading resources for the forex strategy trader. I cam across these simple steps on creating your forex strategy for 2013 and thought I would pass them onto our readers.

 

Day Trading Forex Strategy 1: Establishing a Base Line

To understand what we are dealing with, and which pairs are more suited in day trading forex strategy, traders need to establish a base line. For this the spread is converted to a percentage of the daily range. While the numbers below reflect the values in existence at a particular period of time, the test can be applied at any time to see which currency pair is offering the best value in terms of its spread to daily pip potential.

A change in the spread will affect the percentage. Please note that in the percentage calculation the spread has been deducted from the daily average range. This is to reflect that retail customers cannot buy at the lowest bid price of the day shown on their charts.

Day Trading Forex Strategy 2: Which Pairs to Trade

When the spread is placed into percentage terms of the daily average move, it can be seen that the spread can be quite significant and have a large impact on day-trading strategies.

If you are an actively day trading forex trader and focusing on a certain pair, making trades each day, it is most likely you could trade pairs that have the lowest spread as a percentage of maximum pip potential. Usually the most liquid currency pairs have comparatively tight spreads, which maybe good choices for traders to trade.

Day Trading Forex Strategy 3: Be realistic

The above calculations assumed that the daily range can be calculated and this is highly unlikely. Whatever level of forex trading skills you have at hand, you are not able to entirely tell what the range of the spread is, which is the most basic thing you should pay attention to when making a day trading forex strategy.

Day Trading Forex Strategy 4: Conclusion:

All traders will ensure that the spread exerts a significant portion of the daily average range in many pairs, which especially true when factoring likely entry and exit prices. Daily average movements could be monitored by the day trading forex traders, especially those trading on quite short time frames to verify if trading during low volatility times presents enough profit potential to realistically make active trading worthwhile. To identify which currency pair is worthy of trading at your very first forex trading strategy is of vital significance….More at Day Trading Forex Strategy Recommending You to Trade the Best

In our next post we will be focusing on a forex strategy that works for newbies as we enter 2013. Our goal is to accumulate resources for a forex strategy for 2013 that will enable a broader range of traders to understand the markets.
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Will Ford vehicles outpace their competitors in hybrids

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Posted on 18th February 2017 by Jeff Rogers in Marketing

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This past year has seen a dramatic increase in Hybrid vehicle purchases and developments thanks in part to the rising fuel costs. Most of the major manufacturers have brought to market their new line of Hybrid vehicles from passenger cars to SUVs and this has sparked another development in the auto accessory industry to help make parts that accent and even add value to these new vehicles. Items such as green cleaners, gadgets, and engine accessories are not available for most of the major brands out on the road.How does your car rank in fuel efficiency? A few years ago I probably couldn’t draw much attention to the topic. Vehicles like the Ford Explorer are not known for the fuel efficiency and if gas does go above the $4 mark people may be looking to trade in their larger vehicles. You can search Jennings online for Ford Direct cars where you can find a great deal on a new or used hybrid car. Now with the soaring gas prices I might have 1 or 2 chiming in to see if there’s a way to save money. You can find tips all over the internet on how to cut down on your fuel cost. Some of the entrants into the car market like the Ford Focus is sporting a brand new look and entry into the mid-sized sports car. At Jennings cars they have a great selection of Ford Direct cars and parts to help you get that newer hybrid vehicle. They have some good tips out there, and I suggest you looking at some of them.
Obviously two sure fire ways to save money on fuel cost immediately, is to drive less and have a fuel efficient car. There is some staggering number out there if everyone just had the correct air pressure in their tires, then the U.S. could save millions, if not billions on gas each year. I am more concern with a quick fix, then trying to accumulate a lot of little things. Looking at Jennings south Shields location or online you can certainly make a more informed decision and save money at the same time. Ford continues to add more and more hybrid models and even their newer SUV’s are designed to get better mileage and more eco-friendly.