Enjoy your music with BassBoomz

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Posted on 28th April 2016 by Jeff Rogers in Technology

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The evolution of music through digital channels has changed how we purchase and listen to music. Thanks to new portable bluetooth speaker like BassBoomz we are now able to take our music and high-def sound where ever we go. Before we get into the newest piece of audio greatness we just received I wanted to put some context on how we got to this point. I found this great infographic that shows the history on how we have listened to and purchased music. Back in the day you would purchase an entire album and then have Boom BOxfriends come over to listen on your stereo. Music became more portable through the introduction of CD’s where we had portable yet limited sound quality players. BoomBoxes became more popular and they started to range in size in and features. When the iPod was introduced this changed the game and would enable consumers to demand more choices and better quality. Where we buy and listen to music has drastically changed and now we are sharing songs across many of the social network sites and there are even specific sites that allow you to share music with like minded people.

While all this sharing and mobility of music has been great for the consumer, having the ability to listen to your newest tunes in high quality sound without the need to have wires and a large device has been lacking. There are more and more bluetooth devices that have entered the market and they range in price and quality. That is why I was interested in trying out the new BassBoomz from the makers of BassBuds earphones. I have a pair of their earphones and the clarity and quality that they produce is very good. I got my metallic blue BazzBoomz and at first I was wondering how this small device was going to measure up to my current JamBox that I use. Once I received the package I had about three seconds to look at it before my three kids swept it away to link up to their iPod touch and test it out. They had it setup in about minute and were blasting the newest single from Gotye. This small blue cylinder produced sound that could be hear from our basement and the clarity and tones where very impressive. I have listed their exact specs below. Without a doubt I can recommend to anyone looking to get a new bluetooth speaker for their iPod, iPad, or any other bluetooth enabled device and want great sound then look at the latest offering from BassBoomz. If you act now they are offering $46 off the US retail price by using the following code: BBZ017532

Here is a picture of our BassBoomz speaker.

BassBooms Speaker

 

 

Highlights

  • Explosive sound quality – twist and release the Bass Expansion system
  • Ideal for your smartphone, MP3 players, tablets and laptops
  • Compatible with all wireless devices with a Bluetooth connection
  • Compatiable with any audio device that has a 3.5mm audio jack output
  • Dual connectivity available – connect 2 BassBoomz together for double the sound
  • Portable and pocket-sized for your music on-the-go!

 

What’s in the box

  • BassBoomz portable Bluetooth speaker

  • USB charging cable

  • AUX cable

Follow them on Twitter at #BassBoomz  and Instagram

 

 

Digital music and BassBoomz

Digital Music infographic courtesy of Daily Infographic

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Where to start with Mojavi 3

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Posted on 27th April 2016 by Jeff Rogers in Mojavi Project

In order for Mojavi to continue we are looking for a few good web programmers to help with the last programming pieces and contribute to the forum. There are tons of web developer jobs that are currently available online and we know that many are well paid positions. Because this is an open source code this would be for the good of the development community.
Finally, there are a couple of ways you can test this module. The first and quickest way is just to instruct the controller using the url. Just add the module and action. Here’s what it would look like http://yourserver.com/index.php?module=Test&action=First.The second way is by changing the default module in the settings.ini file in the webapp/config directory.

Under [.actions] you will find the default module. Find the following two lines and change the default module and action.

DEFAULT_MODULE = “Default”
DEFAULT_ACTION = “Index”

After you change the default module and action it should look like this

DEFAULT_MODULE = “Test”
DEFAULT_ACTION = “First”
You are now ready to test your code. Just point your browser to the index.php and see the fruit of your labor. Contributing Author By Richard D Shank

Top 5 reasons to use Watchbot home security camera

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Posted on 26th April 2016 by Jeff Rogers in Marketing

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In our local area we have been seeing more reports on break-ins and burglaries. In many cases these events are happening during the day which is even more concerning since for those with families. I started to do some research on ways to help protect and deter potential threats that may happen. We were fortunate enough to come across Watchbot home security camera which is wireless IP camera. I will detail the features of this great tool to help protect your family in just a few minutes but wanted to relay some common areas that are most vulnerable in your home.
watchbot security camera

 

 

The top three most vulnerable areas that intruders look to enter a home are:

  •  The front door: They typically look for older doors that can be kicked in easily or simply walking up to the door and opening an unlocked door
  •  First floor window: Opening a screen and breaking the glass is easy and can be done under a minute
  •  Backdoor/Porch: These areas provide a discreet entry into your home that are not visible to others.

The reason I listed off these three areas of access is that they are easy to secure and protect. That is why I am reviewing the Watchbot home security camera and now the top five reasons on why you need or several for your home:

 

  1.  Easy to install in any location
  2.  Secure remote access to view and capture what is happening at your home or place of business 24/7
  3.  Motion detection to enable recording of possible actions that are taking place at your home
  4.  Piece of mind knowing that your home now has a deterrent for for possible intruders
  5.  Price: Right now and for the next few weeks you can save up to 50% off the Watchbot camera. Use the Watchbot discount code WB270629 and save on one or multiple cameras.

You can use the #watchbot on Twitter and Instagram to follow the conversation and be alerted to any deals.

Based on the above reasons on purchasing a Watchbot home security camera I thought I would highlight some of the key features that this powerful little camera offers. We just received one in the mail today and I can say it was a simple as they show on their website to setup. I did do some research on various IP cameras that would help protect our home from looking on the internet to visiting several of our local electronic stores. While you will see many types of cameras some of the key features that I list below should be on your list when comparing home security cameras. Now onto some of the key features.

  • Wireless IP camera that can be expanded
  • Able to view your camera while away from home either through the web or through your smartphone
  • Motion detection
  • Night vision that will allow your camera to spot and activate when it spots action
  • Pan and tilt features
  • Recording and two-way audio. The two way audio is really a great feature and allows you to talk through your camera to possibly scare off a would be intruder or even have at your front door to alert strangers that you are home.

Lastly, I included the infographic below because it shows the evolution of Home Security and how far we have come in protecting our family and property. The best way to have piece of mind is prevention. Just the simple site of cameras at your most vulnerable access points that we covered above can help deter even the most persistent intruders.

Here is a picture of what you will get:

watchbot



[Via ProtectYourHome.com]

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Using email newsletters to help build your reach

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Posted on 25th April 2016 by Jeff Rogers in Blogging |Marketing

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Mad Mimi Email Many websites and blogs miss the chance to interact with their customers by capturing their email and then using this for a way to interact with and update their customers on their brand and products. More and more companies are creating educational email newsletters that are meant just to interact with their readers and not sell them something. Many companies have jumped into the social media space and hope that by creating a Facebook page this will drive customers to their site. The term social media marketing has taken on various definitions and those selling those services have touted them as the only way to advertise and interact with customers.

You can create email newsletters that include links back to your social network profile and help build a long-term engagement for your blog or business. With the appropriate email marketing solutions from leading providers like Mad Mimi email newsletters you can grow your business in multiple channels and create value through email that your customer will want to open and read. I have several companies that I partner with that use email newsletters to send out communications and they always look very professional and packed with useful information. You must first develop a plan to gain permission from your customers to converse with them through email and then, above all else, do not abuse the privilege. Offer value whenever you do send them something and tie in your Facebook or Twitter page in the body of the email for ways to stay in touch with your company. Used together, these tools can help you grow and maintain long term relationships with your customers

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Everything that you want to know about ADSL services

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Posted on 23rd April 2016 by Jeff Rogers in Technology

Everything that you want to know about ADSL services

Currently without the use of digital communication we cannot even think about a day which means that we have now depended entirely upon internet services. Although still a few years back there was no internet services and people used to depend on telephone companies. But now, almost every company is offering internet and mobile phone services making it difficult for telephone organizations to strive in the market.

Telephone is now replaced by ADSL service

Nowadays, telecom systems are no longer used unlike a few years back and therefore it has almost become obsolete. The fast web company a lot of time to study and understand the telecommunication market. If you able to research the market completely then you will understand that there is ample scope in the tech savvy tele-market. In order to attract clients today no organization can stick to its old formula of attracting clients and therefore it has to be updated with all the latest technologies and trends of the market. Some companies are still not clear with the modern up gradation and they are thinking about the latest changes in the cut edge competitive market while others are enhancing their old services to meet the rising expectations of the users.

Intense competition in the market

Today all telephone companies offer bands and width and cheap rates to their customers. All of them are now focusing on designing systematic strategies as well as plans to eradicate all kinds of disruption as presently there are so many alternatives that any disruption can throw away a company directly from the market of competition. With the increasing demands many new companies are emerging in the field which means that it has given rise to a huge intense competition in the market. This is the reason why each company is reducing their prices and enhancing the service facilities.

Offers being provided by various telecommunication companies

Companies are now trying the best to satisfy clients and almost all of them are going down on their knees. Even huge MNCs and organizations are now developing network as per the clients demand. This will enable them to attract more and more customers. Several companies are now hiring professional experts to design new tech savvy procedures. In order to mark the future and present scenario, various companies are focusing on hiring of experienced candidates. They know how to understand the clients and design products as per their preferences.

Companies are now always tending to understand the importance of the network for the firms who are using their services. This lead those to use the top quality system to cope up with the work pressure effectively. With time more and more companies are coming up and each of them is trying to provide unhindered and smooth services to attract their clients.

Fastweb Company

Fast web business is an Italian company and it is engaged in dealing with telephone connections. Today, the telecom sector is undergoing rapid changes and with the boon of technology, now almost all companies are undergoing rapid changes. With the advent of technologies the entire meaning of telecom world has changed drastically over the last few years.

Mike is a freelance writer who writes on different topics such as technology, business, finance, gadgets. He holds bachelor’s degree in electronics. His famous articles includes article on fastweb business.

 

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Quickly build and deploy applications with Windows Azure pricing structure

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Posted on 22nd April 2016 by Jeff Rogers in Technology

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Windows Azure pricingThis is the second part in a series on the Windows Azure cloud computing platform. Towards the bottom we look at the Windows Azure Pricing structure and how you can take advantage of their 90 day free trial. We will look at some case studies on companies that have been able to quickly build and deploy applications on Windows Azure platform. Whether you are looking SaaS or video distrubtion for training using cloud computing services may be the right solution for you.

Case Study 1 Helping first responders saves lives:

In the full case study you can find all the technical details but in summary here is what Windows Azure was able to do. An IT company was able to use Windows Azure cloud based computing platform to help develop and deploy “MOB Guardian” which stand for “Man Over Board” for the Royal National Lifeboat Institution (RNLI) of the United Kingdom to help them monitor and know the exact location of a man overboard. Because of the global scale and reach of Windows cloud platform two10 degrees was able to deploy the system to over 500 fishing vessels.

Reduced Capital Expenditures for Search and Rescue
Using Windows Azure, two10 degrees avoided a large investment in servers and hosting. The investment would have made it difficult for two10 degrees to provide a cost-effective service. Further, with Windows Azure, two10 degrees customers do not have to pay upfront licensing fees or purchase hardware. “Now, we can provide an affordable, life-saving service. The pay-as-you-go Windows Azure pricing model helps us eliminate barriers to entry for emergency services providers, who are often operating on limited budgets,” says Barnes. … read more at Windows Azure case studies.

 

Case Study 2 Cut costs and improve services in healthcare:

Healthcare systems and providers know that they have to get more efficient in delivering quality care if they are to survive in the new health care reform world. Being able to deliver care to patient in the office and hospital are traditional modes that are now being expanded to virtual spaces. In order to met QOC (Quality of Care) metrics providers are being incentivized on how well they manage their patients and not just simply seeing patients in their office. At STAT Health services they have deployed the services of Windows Azure cloud computing to help them launch and scale various applications that help them better serve their patients while providing better healthcare.

 

Benefits
By building Stat Doctors in the Windows Azure environment, Stat Health Services has saved money on service delivery and enabled its business customers and patients to save money on healthcare. The company has also improved system scalability and reliability, which have improved the quality of patient care.

Cost Savings
Moving to Windows Azure helped Stat Health avoid a US$170,000 initial investment in hardware and software, in addition to saving the company $3,000 per month in video conferencing fees. The company has also enabled significant healthcare savings for its business customers. One customer, Scottsdale Healthcare, calculated that Stat Doctors saved it nearly $115,000 in healthcare costs in 2011—its first year utilizing the service—and the savings continue to grow… read more at Windows Azure

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Your Windows Azure free 90 day trial consists of the following:

  • compute / 750 small compute hours per month

  • web sites / 10 web sites

  • mobile services / 10 mobile services

  • relational database / 1 SQL database

  • SQL reporting / 100 hours per month

  • storage / 35GB with 50,000,000 storage transactions

  • data transfer / unlimited inbound & 25GB outbound

  • media services encoding / 50 GB (input & output combined)

  • cdn / 20GB outbound with 500,000 transactions

  • cache / 128MB

  • service bus / 1,500 relay hours and 500,000 messages

Windows Azure pricing Structure is scalable just like it’s platform. I have included some pieces of information on the various costs but have put a link to their actual cost here. You can also check out the Windows Azure pricing calculator to get an estimate of your usage and the associated costs. When you create your account you will have full control of turning on and off various applications to help manage your budget and application growth. They have three different options listed in the Windows Azure pricing structure which are Free, Shared, and Reserved.

You can also see more updates by following us at Google Plus or Twitter.

Get 90 DAYS of Windows Azure free
Quickly build, deploy & manage apps using any OS, language, or tool.
>Get it now

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We Certainly Are Not in Charlotte’s Web

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Posted on 20th April 2016 by Jeff Rogers in Marketing

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We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

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One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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Create and manage your websites with Windows Azure cloud computing

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Posted on 19th April 2016 by Jeff Rogers in Technology

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First what is Windows Azure: Windows Azure cloud computing offers small to large companies the capabilities to deploy and scale websites and applications in short time span that is extremely cost effective.

Windows has started to market their cloud based services and architecture called Windows Azure that has a lot of applications. They are even offering a Free 90 Day trial just for simply trying them out to see the power and scalability. You can see by watching the brief video below that they have actually simplified the process of getting a web site or blog up and running. In the programming world cloud based solutions has become more popular in order to get applications up and running more quickly without a large investment in servers and other IT equipment. We are going to be doing a series of articles on various case studies and benefits of the Windows Azure while they are offering the Free 90 Day Trial cloud computing solution.

 

Cloud Services

Create highly-available, infinitely scalable applications and API’s

Quickly deploy and manage powerful applications and services with Windows Azure Cloud Services. Simply upload your application and Windows Azure handles the deployment details – from provisioning and load balancing to health monitoring for continuous availability. Your application is backed by an industry leading 99.95% monthly SLA. You just focus on the application and not the infrastructure. It’s that good… read more at windows azure.com

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Get 90 DAYS of Windows Azure free
Quickly build, deploy & manage apps using any OS, language, or tool.
>Get it now

 

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Free 90 day trial for Windows Azure

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Posted on 18th April 2016 by Jeff Rogers in Technology

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Free 90 Day trial for Windows Azure



We read an article on what look to be a technology solution offering from Windows called Windows Azure. After doing some research it turns that this technology has been tested and was used for video and web applications during the London Olympic games. Pretty good testing ground to show the scalability and scope of this product. They are now going into a full scale launch and are offering a free 90 day trial.

Here is a quick snapshot of what you can expect

  •  Quickly build, deploy & manage applications.
  • Use any operating system, language or tool.
  •  No obligation, totally free.

Instead of trying to re-write about the all the tools and function we found this quick piece on what it does:

Windows Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters. You can build applications using any language, tool or framework. And you can integrate your public cloud applications with your existing IT environment.

Always up. Always on.

Windows Azure delivers a 99.95% monthly SLA and enables you to build and run highly available applications without focusing on the infrastructure. It provides automatic OS and service patching, built in network load balancing and resiliency to hardware failure. It supports a deployment model that enables you to upgrade your application without downtime.

Open

Windows Azure enables you to use any language, framework, or tool to build applications. Features and services are exposed using open REST protocols. The Windows Azure client libraries are available for multiple programming languages, and are released under an open source license and hosted on GitHub.

Unlimited servers. Unlimited storage.

Windows Azure enables you to easily scale your applications to any size. It is a fully automated self-service platform that allows you to provision resources within minutes. Elastically grow or shrink your resource usage based on your needs. You only pay for the resources your application uses. Windows Azure is available in multiple datacenters around the world, enabling you to deploy your applications close to your customers.

Powerful Capabilities

Windows Azure delivers a flexible cloud platform that can satisfy any application need. It enables you to reliably host and scale out your application code within compute roles. You can store data using relational SQL databases, NoSQL table stores, and unstructured blob stores, and optionally use Hadoop and business intelligence services to data-mine it. You can take advantage of Windows Azure’s robust messaging capabilities to enable scalable distributed applications, as well as deliver hybrid solutions that run across a cloud and on-premises enterprise environment. Windows Azure’s distributed caching and CDN services allow you to reduce latency and deliver great application performance anywhere in the world.

Start building great apps today!… read more

If you are interested in trying out the functionality you can grab your Free 90 trial of Windows Azure and take it for a spin.

 

 

Get 90 DAYS of Windows Azure free
Quickly build, deploy & manage apps using any OS, language, or tool.
>Get it now

Here is a great video showing the simplicity of the power of scaling your website resources based on demand with Windows Azure.

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Incoming search terms:

How to utilize Search engine marketing effectively?

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Posted on 17th April 2016 by Jeff Rogers in Technology

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How to utilize Search engine marketing effectively?

In the present business scenario every organization is looking for more and more customers and promotes their business on websites. For magnetizes numerous customers on your website there are some strategies to imply. One of these strategies search engine marketing is gaining popularity among all. It is a process that entails using the search engine operation for recovering the ranking of the website when users enter some keyword phrases in the search box. If you compare the return on investment in search engine marketing is far better than any other online marketing tools. For search engine marketing the cost is quite more optimal than any other marketing tools on the website. For creating awareness about your product or brand this option is highly effective as it drives copious customers in the search listings.

In a study it has been observed that users mostly prefer 60% of the websites that are on the top of the search list than 20% of the online banners. Google the most popular search engines which are also productive in terms of referrals and other marketing campaign. Thus most of the organizations focus on Google for effective search engine marketing. Except Google there are other search engines like Yahoo, MSN, AOL, Bingo and many others. For effective marketing over different search engines you need to follow some methodologies for meeting the criteria of search engine listings. In order to reach your target audience search engine marketing is truly alluring. It affects on the search results and if any user search for the topics that are related to your niche should find your website on the top of the search list.

So why are you wasting your time and money for online banners or link exchanges, just hire a professional and go for effective search engine marketing. Now you must have a question in your mind that why SEM. Because it is most economical tool for online marketing and the probability of getting positive outcome is high. It is a direct marketing channel on ecommerce medium. Search engine advertising is inclined to engender more attention than banner or sponsored advertising. So users prefer to search the products or services on the search engines they are looking for. The environment is less competitive than other business tools as it is a new trend of promoting your business.

You may prefer in-house or offshore search engine marketing whatever suits with the nature of your business. Most outside search engine marketers are more proficient than in-house ones, so it is suggested to choose outside search engine marketers. In order to stay ahead of your competitors you need the expert’s assistance in this regard as the algorithms and requirements of search engines are on the verge of becoming quite intricate. You can also go for in-house marketers if the developers constantly generate new methods and techniques to keep you in the leading position in the domain of search engine marketing. But if they fail to tailor the fresh algorithms on a regular basis then it may adversely affect on your business.

Mike is a freelance writer who writes on different topics such as marketing, SEO and social media. He holds bachelor’s degree in electronics. He has published more than 500 articles about various topics, including role of guest blogs and social media role in daily life. His famous articles includes article on search engine marketing. He loves to travel and make new friends.

Click here to read the 2013 SEO report.

 

You can try a free trial of SEO PowerSuite

1st page google ranking

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Why Hunt Groups are important to Mobile PBX Services

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Posted on 16th April 2016 by Jeff Rogers in Marketing

Why Hunt Groups are important to Mobile PBX Services

 

It may seem that hunting is really a feature for larger organisations, in which there are teams with multiple members. But that’s not really true. SMEs can leverage hunting capabilities too. Imagine a case where there is a partnership of plumbers. There may not even be an attendant in the office, but the partnership doesn’t want to miss any calls, as all represent potential business opportunities – and, they tend to come at all hours. Each member of the partnership could be part of a simple hunt group. Incoming calls try first one of the available numbers and then another, until it is answered. If none of the team is available, voicemail can be available as a fallback, but as each employee is treated as a member of the team, the chances of someone being available are dramatically increased.

 

It’s often said that one of the advantages of Mobile PBX or IP Centrex solutions is that small companies can obtain big company capabilities without the significant investment that this would once have required. This is undoubtedly true. Features such as hunting benefit any team and service providers can ensure that their service package is attractive by including such capabilities. And, the ability to offer different hunting options to suit the requirements of businesses can be built in. By choosing service templates that include hunting, the service provider can offer services that can be configured by users – and ensure that the benefits of such capabilities are recognised by potential subscribers.

 

So, if the target customer base includes enterprises and SMEs of different sizes, including companies with only a handful of employees, it should be simple to demonstrate the value of features that are available. By choosing a hosted, Mobile PBX service to launch an SME offer, you can remove any risk associated with launching a new service portfolio and provide a solid foundation for future growth. With Mobile PBX you don’t even need specialist handsets or devices to access a true service. Enterprises and SMEs will experience success time after time. Once they have launched a Mobile PBX service, they have been able to add additional services and enhance their offer to the customer base. Hunting is simple and powerful and benefits enterprises of all sizes. Make sure your hosted enterprise services include the flexibility to meet the needs of all potential customers.

 

Mike is a freelance writer who writes on different topics such as technology, business and gadgets. He holds bachelor’s degree in electronics. His famous articles includes article on Mobile PBX. He loves to travel and make new friends.

 

Ways to Earn While You Are Online

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Posted on 16th April 2016 by Jeff Rogers in Marketing

Ways to Earn While You Are Online

Online marketing, or internet marketing (as it is more commonly called), is defined as the marketing of products and services over the internet. Today, almost every major organisation has an online website dedicated to its goods or services. Online marketing websites may be directed towards attracting individuals, target customers or niche markets.

There are various business models of online marketing: e-commerce, affiliate marketing and lead-based websites. The selection of an appropriate business model is dependent on the purpose of the website and directly influences its design and development.

 

 

 

 

 

 

 

 

 

 

 

Online advertising and marketing services such as SEO management services, PPC management services, email marketing services etc. provide support in increasing the visibility of the website on the internet. Online marketing can be done in following ways:

Search Engine Marketing

It involves increasing the visibility of the website in the Search Engine Results Page (SERPs). The objective of search engine marketing is to promote the ranking of the website through on-page and off-page content optimisation and advertisements. The practices involved in it can be classified into two broad categories-

  • SEO management: gaining traffic to the site through content optimisation and organic search results
  • PPC management: gaining traffic to the site through paid advertisements

 

Both SEO and PPC management practices are cost effective and efficient in attracting traffic to the site. They both make use of a keyword (which is business related and chosen after extensive research). Unlike SEO practices, though, properPPC managementpractices allow for the targeting of specific visitors.

Content Marketing

It involves the sharing of valuable and relevant information, done with the belief that it would ultimately lead to profitable customer action. It creates reader attention and brand loyalty. Contents of any website are a means of persuading the decision makers, so if relevant contents are provided on a website they would lead to profitable decisions. Content marketing is done through custom magazines, newsletters, webcasts, podcasts, video portals etc.

Email Marketing:

It is the most widely used marketing strategy. It is used to convey a direct commercial message to existing or potential customers via email. Usually emails sent consist of advertisements, business requests, requests for donations and support, new launches, special offers etc. Email marketing creates brand awareness, customer loyalty and customer trust. The emails sent can be broadly classified into two categories-

  • Transaction emails: they are received in response to some customer activity with the company. Examples would include receiving purchase order confirmation or email receipts.
  • Direct emails: they are received to promote products or inform the customers about ongoing special offers.

Social Media Marketing

It is a relatively new marketing strategy but has already had great success in attracting customers and increasing brand visibility. Practices involved in this type of marketing include being present and active on major networking sites (Facebook, Twitter etc.), forming communities and creating web pages dedicated to the promotion of your company’s goods and services.

Online marketing has opened new ways to market and advertise products and services. Search engine marketing, content marketing, email marketing and social media marketing are just some of the many vistas included under online marketing.

About the Author: 

Carolyn Kay Mante is a freelance writer both in print and online. Her writing covers a wide range including online marketing and PPC Management. She contributes to the virtual community by writing for different blogs.

 

 

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Social Media Strategy’s Significance for SEO

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Posted on 14th April 2016 by Jeff Rogers in Marketing

Social Media Strategy’s Significance for SEO

SEO, Social Media Strategy, and their relationship

The relationship between SEO and Social media strategy is one of the most misunderstood and confusing concepts in Internet marketing. Any company offering social media marketing services needs to keep its customers well informed and aware of the fact that there might be some differences in everyday communication with owners of businesses and the behaviour of market, as this creates problems. New SEO strategies are usually announced only once in some months however, social media strategies usually change every day. Previously, SEO was all about meta-tags, keywords and content creation, but now it has become much more diversified. Strategies that are more sophisticated have been brought into play and a very important inclusion is that of rankings of social media.

 

Social Media Strategy and SEO tactics

Nowadays, Social Media Strategy and SEO complement each other. In addition, one is incomplete without the other. To maximize the results of online marketing one has to follow certain very important tactics. The first and foremost tactic is to procure an SEO audit onsite as this will form the base of the complete campaign. Such an audit is quite cheap, as it just needs addressing one time in a year and the payment is to be made once. After this step, Perth SEO firmsuggests getting the brand registered on major social media websites such as Twitter and Facebook. Making a presence of your brand on such social channels will not only improve the search engine rankings but also improve the credibility of the brand. It is also recommended that content is distributed through various social channels and daily messages that are simple should be sent to the customers so as to show them that they are cared for. Buttons of social media such as a button to ‘connect’ should be added to your website as this will help build a better connection between you and the customers. An option to ‘share’ should also be included, which allows the user to share information with others. Email marketing is an integral part of the strategy of social media and in this aspect, creating an email list proves to be very helpful. To grab the attention of the reader, it is imperative to include unique and appealing content in the website. Including content that is out-of-the-box will also help in popularizing the brand. To create more awareness about your brand among the masses write guest blog posts on good websites. By following, these strategies one can make their brand the most sought after brand and let their strategy of marketing become the best.

Significance of Social Media in SEO world

Almost all social media marketing companies, especially the big names for example, Perth SEO firm, are overburdened with work. They are constantly trying their level best to cope up with increasing SEO’s rankings and the popularity. Google is the first among all search engines to have confirmed the use of social media strategies to build SEO ranking. With respect to social media, it can be said to be the most integrated choice. However, some other websites are also important. Surveys have revealed that among the sites displayed on the first page of Google about the top 10% get much more revenue and traffic as compared to others. This proves the importance and interrelationship of social media strategy and SEO.

Ali Asjad is a Blogger based in Sweden   who writes on topics like Search Engine Optimization, Social Media Marketing, and Content Marketing; He also writes as a freelance for a Perth SEO firm.

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website monitoring to help improve your SEO rankings

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Posted on 13th April 2016 by Jeff Rogers in Social media Management tools

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website monitoringYour blog or website uptime will play a critical role in your SEO so having a good Website Monitoring process in place could help your SEO efforts. In 2013 there will be a lot of debate on what will be the best tools and guidelines to use in order to make sure that your site is ranked well in the search engines.While most people will be looking at content and social signals as ways to climb up the search engines one fact that is still very important is your websites performance and availability. While the obvious point that if your website is down you lose sales this can also lead to decreased rankings in search engines. Google has come out publicly stated that bounce rates and good user experience will play more of a role on how your site is viewed in the SERP’s.
I have recently signed for a new free service that will help monitor some of our top blogs. You can have up to five free sites monitored for free and upgrade to their more robust plans if your business warrants it. At Got Site Monitor they will help monitor every five minutes:

  • Speed
  • Website performance
  • Check SSL certificates
  • Check Content

It’s a simple process to sign up for free and then simply enter your domain URL and the time frequency you would like to have the website checked. There are some advanced features that you can select to check various parts of your site or specific content to make sure that everything is running smoothly. Then select how you want to be notified such as email or SMS text and you are all set.

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Your Website’s SEO should not be Sending out an SOS

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Posted on 12th April 2016 by Jeff Rogers in Marketing |Technology

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Your Website’s SEO should not be Sending out an SOS

If you have ever shopped around for a website developer who can build you a product and provide SEO (search engine optimization), you probably ran away in terror, as the cost of doing this through an independent designer easily runs into the thousands. But there are some ways around this. There are free websites out there that are actually good quality options. When you search for a no cost web sitethere are some things you will want to take into account to make sure you aren’t “getting what you pay for”—nothing. The same goes for SEO. What with the new regulations enforced by Google, SEO has transformed into a different kind of animal than what we all knew 6 months ago. Now a day you run the risk of having Google boot your site off for things you could get away with in the past. And then there are those other SEO options that cost lots of money. This article will address some key points and things to consider when it comes to finding a good free website, as well as ways to do SEO without writing a check.

Free Website

There are many companies out there that offer free versions of their websites, but not all websites are equal. Here are some things to consider when looking for that winner:

·      Does the free website have adverts pasted in the body? Often free websites do this because it is how they make money. Look for one that tastefully places a single advert at the dead bottom of your website where it won’t stick out like a mess.

·      Avoid using a company that relies on cookie-cutter templates and outdated looks. Find something modern and unique that was designed by a professional.

·      Does the website company offer a paid, upgradable version? You will want this. Often, free websites will not be compatible with SEO efforts, but this is fine. Using a free website is a great way for you to test the waters and get a feel for the company. After all, they are offering you a free product as a way to earn your business, versus flat-out asking for it without giving anything to build trust. Make sure the paid sites are affordable, and offer lots of bells and whistles.

·      Is there a customer support center that responds to your questions within 24 hours?

By demanding these features, you will be working with a quality product at no cost to you, but that delivers with a huge return.

FREE SEO

Forget hiring someone who will bleed your pockets dry. There are lots of things you can do on your own to optimize your website. In an article published by Webconfs.com, a number of things you can do to optimize your website are laid out on the table. First, optimize your site for the search engines. You can do this by incorporating inbound links to your site from others. This will make it more likely that online searchers will find you. Another thing you can do is frequently update the content on your website. Blogging is a great way to do this. Also, link up with other sites that share your niche. And last but not least, link up with Twitter and Facebook. Facebook has over a billion monthly users and some studies seem to suggest that Facebook brings more business to companies than Google does.

No Need to Waive that White Flag

By taking these SEO considerations to heart, and by implementing them into a free website (or one that sprouts from the free platform) you will be well on your journey to get out there, and be heard. If you are willing to put in the minimal amount of time required to do these things, you will save a small fortune, yet get thousand dollar results.

SEO Tools

 

 

 

 

 

 

 

 

 

 

Image source: http://whiteflagcomputing.com/images/main_graphic_3.jpg

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Defining your companies new name

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Posted on 11th April 2016 by Jeff Rogers in Marketing |Technology

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You will need to deploy a  company name development or company name developments experts in order to break though all the noise.

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When you have a new new company name You can also enlist the help of experts like those at frozenlemons.com to help you create a name quickly for that all important launch. This is how many projects are done online through a “joint single message.”

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Searching for the Xbox 360 Kinect

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Posted on 10th April 2016 by Jeff Rogers in Technology

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The search engine battlefield has gotten more interesting this summer as Bing has launched a massive ad campaign to lure site traffic and searches from google. The reports are that they have invested over $100 million in advertising to help create brand awareness and help people understand there is a new more targeted way to search for everyday items like the Xbox 360 kinect. The traditional searches that most people use have been more broad based approaches although you can narrow down your search results if you know the correct format in which to search from. With this focus on more targeted searching consumers will now be able to enjoy better information on the exact items that they will search for.

This is why I was interested in shopwiki.com where they provide search results based solely on stores that are on the internet that may be selling the specific items that you are looking for. Take for example, you are searching for Kinect for the Xbox 360, you search on shopwiki.com and locate the top stores that sell this game along with a quick price comparison that you can see and compare. This provides the consumer the ultimate tool in cost comparison right in one location without having to search through each individual store.The ability to search for and gather both location and costs for the items you are looking for can make holiday shopping much easier. So why not give your mouse a rest and try a more targeted search for wireless Halo remote for the new Xbox 360 slim 250GB system and find some of the best deals online in a matter of seconds.

A Closer Look at the Top Advantages of Pay on Results Marketing

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Posted on 9th April 2016 by Jeff Rogers in Marketing

A Closer Look at the Top Advantages of Pay on Results Marketing

Due to the slowdown of global economic growth, businesses have become more cautious about choosing the right promotional tools. They want to avoid any kind of confusing or misleading marketing methods.

Advertising and promoting through digital media is very important in this age of information. Digital marketing also provides a cheap alternative to traditional print and media promotional strategies. Companies can promote their brands with websites or by keeping their customers engaged in discussions in various social platforms. This smart marketing strategy provides space for businesses of any scale, and helps start-ups grow their business.

How it works

One popular method of digital marketing is Pay on Results. This innovative service is provided by companies, which start their work with no initial payment and get paid only when some pre-determined goals are achieved.  This method is more convincing to users as they know that adverts could be created by almost anyone, but higher-ranked organic search results are more reliable, convenient, and relevant to their queries. It is proven that people click on an organic link four times more than they click on an advert link. Therefore, businesses relying only on adverts are missing a huge number of possible visitors.

Major advantages

Another major advantage of Pay on Results is that it is possible to find that a website may have multiple pages ranked on the search results. For example, it could happen that while a website’s homepage is at the 3rd position, their services page is also ranked on the 7th position. This is a unique opportunity which is not possible in other marketing techniques without spending more for multiple promotions. Techniques like PPC could vanish from the search results once the budget is exceeded, which would not happen when Pay on Results is being used. As this service provides long-lasting promotion, it is possible that the ranking sustains for weeks, months, and even years.

Security and monetary aspects

It is possible to do fraudulent activities in many marketing techniques – but paying only after getting the service does not include any such activities. Competitor companies may create fake clicks on adverts so that the advertising company runs out of its initial budget and is therefore forced to spend more in the advertising sector. On the contrary, competitors will not get any benefit by clicking on the organic links; rather, it will improve the ranking of that page. Unlike other techniques, this method does not need the setting up of multiple accounts for various search engines and the spending of valuable time and money in order to manage them. While paying after achieving the goal contracts tend to be longer termed, it is actually beneficial for the companies. They will be getting the professional service of an experienced company which actually knows the requirements and can provide the best solutions for them. The combination of their skill and experience will yield a better and more sustainable result for their products and services.

Pay on Results is gaining more and more popularity due to its reliability and endurance. While other services are short-term and temporary, this method provides ongoing service for clients. Being a search engine-friendly method, Pay on Results could very well be the future of digital marketing.

Carolyn Kay Mante is a freelance writer both in print and online. Her writing covers a wide range, including online marketing and Pay on Resultsservices. She contributes to the virtual community by writing for different blogs.