Top 5 reasons to use Watchbot home security camera

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Posted on 26th April 2016 by Jeff Rogers in Marketing

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In our local area we have been seeing more reports on break-ins and burglaries. In many cases these events are happening during the day which is even more concerning since for those with families. I started to do some research on ways to help protect and deter potential threats that may happen. We were fortunate enough to come across Watchbot home security camera which is wireless IP camera. I will detail the features of this great tool to help protect your family in just a few minutes but wanted to relay some common areas that are most vulnerable in your home.
watchbot security camera

 

 

The top three most vulnerable areas that intruders look to enter a home are:

  •  The front door: They typically look for older doors that can be kicked in easily or simply walking up to the door and opening an unlocked door
  •  First floor window: Opening a screen and breaking the glass is easy and can be done under a minute
  •  Backdoor/Porch: These areas provide a discreet entry into your home that are not visible to others.

The reason I listed off these three areas of access is that they are easy to secure and protect. That is why I am reviewing the Watchbot home security camera and now the top five reasons on why you need or several for your home:

 

  1.  Easy to install in any location
  2.  Secure remote access to view and capture what is happening at your home or place of business 24/7
  3.  Motion detection to enable recording of possible actions that are taking place at your home
  4.  Piece of mind knowing that your home now has a deterrent for for possible intruders
  5.  Price: Right now and for the next few weeks you can save up to 50% off the Watchbot camera. Use the Watchbot discount code WB270629 and save on one or multiple cameras.

You can use the #watchbot on Twitter and Instagram to follow the conversation and be alerted to any deals.

Based on the above reasons on purchasing a Watchbot home security camera I thought I would highlight some of the key features that this powerful little camera offers. We just received one in the mail today and I can say it was a simple as they show on their website to setup. I did do some research on various IP cameras that would help protect our home from looking on the internet to visiting several of our local electronic stores. While you will see many types of cameras some of the key features that I list below should be on your list when comparing home security cameras. Now onto some of the key features.

  • Wireless IP camera that can be expanded
  • Able to view your camera while away from home either through the web or through your smartphone
  • Motion detection
  • Night vision that will allow your camera to spot and activate when it spots action
  • Pan and tilt features
  • Recording and two-way audio. The two way audio is really a great feature and allows you to talk through your camera to possibly scare off a would be intruder or even have at your front door to alert strangers that you are home.

Lastly, I included the infographic below because it shows the evolution of Home Security and how far we have come in protecting our family and property. The best way to have piece of mind is prevention. Just the simple site of cameras at your most vulnerable access points that we covered above can help deter even the most persistent intruders.

Here is a picture of what you will get:

watchbot



[Via ProtectYourHome.com]

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Using email newsletters to help build your reach

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Posted on 25th April 2016 by Jeff Rogers in Blogging |Marketing

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Mad Mimi Email Many websites and blogs miss the chance to interact with their customers by capturing their email and then using this for a way to interact with and update their customers on their brand and products. More and more companies are creating educational email newsletters that are meant just to interact with their readers and not sell them something. Many companies have jumped into the social media space and hope that by creating a Facebook page this will drive customers to their site. The term social media marketing has taken on various definitions and those selling those services have touted them as the only way to advertise and interact with customers.

You can create email newsletters that include links back to your social network profile and help build a long-term engagement for your blog or business. With the appropriate email marketing solutions from leading providers like Mad Mimi email newsletters you can grow your business in multiple channels and create value through email that your customer will want to open and read. I have several companies that I partner with that use email newsletters to send out communications and they always look very professional and packed with useful information. You must first develop a plan to gain permission from your customers to converse with them through email and then, above all else, do not abuse the privilege. Offer value whenever you do send them something and tie in your Facebook or Twitter page in the body of the email for ways to stay in touch with your company. Used together, these tools can help you grow and maintain long term relationships with your customers

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PHP Development Is Becoming Increasingly Popular

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Posted on 24th April 2016 by Mike in Marketing |Technology

PHP is an abbreviated form for Hypertext Pre-processor which is gaining in popularity because of the wide nature of functions for which it can be used for. Besides it becomes easy for newcomers to learn the basics. Also many more advanced programmers are also turning to PHP development as there is simply no limit to what you can do if the same is used properly.

Where Can PHP be used?

You can use PHP on many of the operating systems, which makes it quite resourceful. You can use it on Linux, MAC OS X Microsoft Windows and even other OS’s.

Advantages Of PHP

It allows the user to choose an operating system as well as a web browser with which you are most comfortable with. Moreover, it also supports any kind of database that you could think of.

As this software is resourceful in nature, it can be used by budding and new programmers along with the more advanced ones. In just a few hours, it is possible for you to master the basics of PHP development. In this way you can easily begin using PHP to your advantage. Moreover, if you are an experienced programmer, you can easily make use of the more advanced features of PHP which will ultimately help you to capitalize on your potential.

In today s software world, Web development is becoming a more prosperous industry. With the Internet and the rise of the computer industry in general is also becoming quite lucrative. It is for this reason that web development is a flourishing industry in which everyone wants to be a part. Hence mastering proper PHP development strategies will be of benefit to you only. You can make use of this development of basic programming as well as many amazing advanced programming which only adds to its possible potential for programmers.

If you wish to be a successful web developer, you will have to master all of the different aspects of computer programming language. Moreover as this industry is growing day by day when compared to any other industry right now, you will obviously having new languages to learn and new programming skills to acquire. Since PHP development isn’t all that new, it is becoming the most sought after method amongst many computer programmers. The resourcefulness of this language gives you a combined and easy learning curve, thereby making it a very desirable language to learn.

Those of you who are quite familiar with the language code, then it will become easy for you to use PHP development to better your skills as well as improving your output. There are always new things to learn on an almost daily basis. It is because of this that you always have to be on the top of your game. It is a fact that the world of PHP development is ever changing and will continue to flourish. It is therefore advisable for you to stay abreast with the new capabilities of this type of programming. This form of development is one of the most effective and simple ways to use programming devices available today.

Mike is a freelance writer who writes on different topics such as technology, business, finance, gadgets. He holds bachelor’s degree in electronics. His famous articles includes article on dex consulting.

We Certainly Are Not in Charlotte's Web

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Posted on 21st April 2016 by Jeff Rogers in Marketing

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We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

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One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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We Certainly Are Not in Charlotte’s Web

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Posted on 20th April 2016 by Jeff Rogers in Marketing

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We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

pastedGraphic.pdf

 

One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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Why Hunt Groups are important to Mobile PBX Services

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Posted on 16th April 2016 by Jeff Rogers in Marketing

Why Hunt Groups are important to Mobile PBX Services

 

It may seem that hunting is really a feature for larger organisations, in which there are teams with multiple members. But that’s not really true. SMEs can leverage hunting capabilities too. Imagine a case where there is a partnership of plumbers. There may not even be an attendant in the office, but the partnership doesn’t want to miss any calls, as all represent potential business opportunities – and, they tend to come at all hours. Each member of the partnership could be part of a simple hunt group. Incoming calls try first one of the available numbers and then another, until it is answered. If none of the team is available, voicemail can be available as a fallback, but as each employee is treated as a member of the team, the chances of someone being available are dramatically increased.

 

It’s often said that one of the advantages of Mobile PBX or IP Centrex solutions is that small companies can obtain big company capabilities without the significant investment that this would once have required. This is undoubtedly true. Features such as hunting benefit any team and service providers can ensure that their service package is attractive by including such capabilities. And, the ability to offer different hunting options to suit the requirements of businesses can be built in. By choosing service templates that include hunting, the service provider can offer services that can be configured by users – and ensure that the benefits of such capabilities are recognised by potential subscribers.

 

So, if the target customer base includes enterprises and SMEs of different sizes, including companies with only a handful of employees, it should be simple to demonstrate the value of features that are available. By choosing a hosted, Mobile PBX service to launch an SME offer, you can remove any risk associated with launching a new service portfolio and provide a solid foundation for future growth. With Mobile PBX you don’t even need specialist handsets or devices to access a true service. Enterprises and SMEs will experience success time after time. Once they have launched a Mobile PBX service, they have been able to add additional services and enhance their offer to the customer base. Hunting is simple and powerful and benefits enterprises of all sizes. Make sure your hosted enterprise services include the flexibility to meet the needs of all potential customers.

 

Mike is a freelance writer who writes on different topics such as technology, business and gadgets. He holds bachelor’s degree in electronics. His famous articles includes article on Mobile PBX. He loves to travel and make new friends.

 

Ways to Earn While You Are Online

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Posted on 16th April 2016 by Jeff Rogers in Marketing

Ways to Earn While You Are Online

Online marketing, or internet marketing (as it is more commonly called), is defined as the marketing of products and services over the internet. Today, almost every major organisation has an online website dedicated to its goods or services. Online marketing websites may be directed towards attracting individuals, target customers or niche markets.

There are various business models of online marketing: e-commerce, affiliate marketing and lead-based websites. The selection of an appropriate business model is dependent on the purpose of the website and directly influences its design and development.

 

 

 

 

 

 

 

 

 

 

 

Online advertising and marketing services such as SEO management services, PPC management services, email marketing services etc. provide support in increasing the visibility of the website on the internet. Online marketing can be done in following ways:

Search Engine Marketing

It involves increasing the visibility of the website in the Search Engine Results Page (SERPs). The objective of search engine marketing is to promote the ranking of the website through on-page and off-page content optimisation and advertisements. The practices involved in it can be classified into two broad categories-

  • SEO management: gaining traffic to the site through content optimisation and organic search results
  • PPC management: gaining traffic to the site through paid advertisements

 

Both SEO and PPC management practices are cost effective and efficient in attracting traffic to the site. They both make use of a keyword (which is business related and chosen after extensive research). Unlike SEO practices, though, properPPC managementpractices allow for the targeting of specific visitors.

Content Marketing

It involves the sharing of valuable and relevant information, done with the belief that it would ultimately lead to profitable customer action. It creates reader attention and brand loyalty. Contents of any website are a means of persuading the decision makers, so if relevant contents are provided on a website they would lead to profitable decisions. Content marketing is done through custom magazines, newsletters, webcasts, podcasts, video portals etc.

Email Marketing:

It is the most widely used marketing strategy. It is used to convey a direct commercial message to existing or potential customers via email. Usually emails sent consist of advertisements, business requests, requests for donations and support, new launches, special offers etc. Email marketing creates brand awareness, customer loyalty and customer trust. The emails sent can be broadly classified into two categories-

  • Transaction emails: they are received in response to some customer activity with the company. Examples would include receiving purchase order confirmation or email receipts.
  • Direct emails: they are received to promote products or inform the customers about ongoing special offers.

Social Media Marketing

It is a relatively new marketing strategy but has already had great success in attracting customers and increasing brand visibility. Practices involved in this type of marketing include being present and active on major networking sites (Facebook, Twitter etc.), forming communities and creating web pages dedicated to the promotion of your company’s goods and services.

Online marketing has opened new ways to market and advertise products and services. Search engine marketing, content marketing, email marketing and social media marketing are just some of the many vistas included under online marketing.

About the Author: 

Carolyn Kay Mante is a freelance writer both in print and online. Her writing covers a wide range including online marketing and PPC Management. She contributes to the virtual community by writing for different blogs.

 

 

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Social Media Strategy’s Significance for SEO

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Posted on 14th April 2016 by Jeff Rogers in Marketing

Social Media Strategy’s Significance for SEO

SEO, Social Media Strategy, and their relationship

The relationship between SEO and Social media strategy is one of the most misunderstood and confusing concepts in Internet marketing. Any company offering social media marketing services needs to keep its customers well informed and aware of the fact that there might be some differences in everyday communication with owners of businesses and the behaviour of market, as this creates problems. New SEO strategies are usually announced only once in some months however, social media strategies usually change every day. Previously, SEO was all about meta-tags, keywords and content creation, but now it has become much more diversified. Strategies that are more sophisticated have been brought into play and a very important inclusion is that of rankings of social media.

 

Social Media Strategy and SEO tactics

Nowadays, Social Media Strategy and SEO complement each other. In addition, one is incomplete without the other. To maximize the results of online marketing one has to follow certain very important tactics. The first and foremost tactic is to procure an SEO audit onsite as this will form the base of the complete campaign. Such an audit is quite cheap, as it just needs addressing one time in a year and the payment is to be made once. After this step, Perth SEO firmsuggests getting the brand registered on major social media websites such as Twitter and Facebook. Making a presence of your brand on such social channels will not only improve the search engine rankings but also improve the credibility of the brand. It is also recommended that content is distributed through various social channels and daily messages that are simple should be sent to the customers so as to show them that they are cared for. Buttons of social media such as a button to ‘connect’ should be added to your website as this will help build a better connection between you and the customers. An option to ‘share’ should also be included, which allows the user to share information with others. Email marketing is an integral part of the strategy of social media and in this aspect, creating an email list proves to be very helpful. To grab the attention of the reader, it is imperative to include unique and appealing content in the website. Including content that is out-of-the-box will also help in popularizing the brand. To create more awareness about your brand among the masses write guest blog posts on good websites. By following, these strategies one can make their brand the most sought after brand and let their strategy of marketing become the best.

Significance of Social Media in SEO world

Almost all social media marketing companies, especially the big names for example, Perth SEO firm, are overburdened with work. They are constantly trying their level best to cope up with increasing SEO’s rankings and the popularity. Google is the first among all search engines to have confirmed the use of social media strategies to build SEO ranking. With respect to social media, it can be said to be the most integrated choice. However, some other websites are also important. Surveys have revealed that among the sites displayed on the first page of Google about the top 10% get much more revenue and traffic as compared to others. This proves the importance and interrelationship of social media strategy and SEO.

Ali Asjad is a Blogger based in Sweden   who writes on topics like Search Engine Optimization, Social Media Marketing, and Content Marketing; He also writes as a freelance for a Perth SEO firm.

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Your Website’s SEO should not be Sending out an SOS

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Posted on 12th April 2016 by Jeff Rogers in Marketing |Technology

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Your Website’s SEO should not be Sending out an SOS

If you have ever shopped around for a website developer who can build you a product and provide SEO (search engine optimization), you probably ran away in terror, as the cost of doing this through an independent designer easily runs into the thousands. But there are some ways around this. There are free websites out there that are actually good quality options. When you search for a no cost web sitethere are some things you will want to take into account to make sure you aren’t “getting what you pay for”—nothing. The same goes for SEO. What with the new regulations enforced by Google, SEO has transformed into a different kind of animal than what we all knew 6 months ago. Now a day you run the risk of having Google boot your site off for things you could get away with in the past. And then there are those other SEO options that cost lots of money. This article will address some key points and things to consider when it comes to finding a good free website, as well as ways to do SEO without writing a check.

Free Website

There are many companies out there that offer free versions of their websites, but not all websites are equal. Here are some things to consider when looking for that winner:

·      Does the free website have adverts pasted in the body? Often free websites do this because it is how they make money. Look for one that tastefully places a single advert at the dead bottom of your website where it won’t stick out like a mess.

·      Avoid using a company that relies on cookie-cutter templates and outdated looks. Find something modern and unique that was designed by a professional.

·      Does the website company offer a paid, upgradable version? You will want this. Often, free websites will not be compatible with SEO efforts, but this is fine. Using a free website is a great way for you to test the waters and get a feel for the company. After all, they are offering you a free product as a way to earn your business, versus flat-out asking for it without giving anything to build trust. Make sure the paid sites are affordable, and offer lots of bells and whistles.

·      Is there a customer support center that responds to your questions within 24 hours?

By demanding these features, you will be working with a quality product at no cost to you, but that delivers with a huge return.

FREE SEO

Forget hiring someone who will bleed your pockets dry. There are lots of things you can do on your own to optimize your website. In an article published by Webconfs.com, a number of things you can do to optimize your website are laid out on the table. First, optimize your site for the search engines. You can do this by incorporating inbound links to your site from others. This will make it more likely that online searchers will find you. Another thing you can do is frequently update the content on your website. Blogging is a great way to do this. Also, link up with other sites that share your niche. And last but not least, link up with Twitter and Facebook. Facebook has over a billion monthly users and some studies seem to suggest that Facebook brings more business to companies than Google does.

No Need to Waive that White Flag

By taking these SEO considerations to heart, and by implementing them into a free website (or one that sprouts from the free platform) you will be well on your journey to get out there, and be heard. If you are willing to put in the minimal amount of time required to do these things, you will save a small fortune, yet get thousand dollar results.

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Image source: http://whiteflagcomputing.com/images/main_graphic_3.jpg

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Defining your companies new name

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Posted on 11th April 2016 by Jeff Rogers in Marketing |Technology

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You will need to deploy a  company name development or company name developments experts in order to break though all the noise.

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When you have a new new company name You can also enlist the help of experts like those at frozenlemons.com to help you create a name quickly for that all important launch. This is how many projects are done online through a “joint single message.”

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A Closer Look at the Top Advantages of Pay on Results Marketing

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Posted on 9th April 2016 by Jeff Rogers in Marketing

A Closer Look at the Top Advantages of Pay on Results Marketing

Due to the slowdown of global economic growth, businesses have become more cautious about choosing the right promotional tools. They want to avoid any kind of confusing or misleading marketing methods.

Advertising and promoting through digital media is very important in this age of information. Digital marketing also provides a cheap alternative to traditional print and media promotional strategies. Companies can promote their brands with websites or by keeping their customers engaged in discussions in various social platforms. This smart marketing strategy provides space for businesses of any scale, and helps start-ups grow their business.

How it works

One popular method of digital marketing is Pay on Results. This innovative service is provided by companies, which start their work with no initial payment and get paid only when some pre-determined goals are achieved.  This method is more convincing to users as they know that adverts could be created by almost anyone, but higher-ranked organic search results are more reliable, convenient, and relevant to their queries. It is proven that people click on an organic link four times more than they click on an advert link. Therefore, businesses relying only on adverts are missing a huge number of possible visitors.

Major advantages

Another major advantage of Pay on Results is that it is possible to find that a website may have multiple pages ranked on the search results. For example, it could happen that while a website’s homepage is at the 3rd position, their services page is also ranked on the 7th position. This is a unique opportunity which is not possible in other marketing techniques without spending more for multiple promotions. Techniques like PPC could vanish from the search results once the budget is exceeded, which would not happen when Pay on Results is being used. As this service provides long-lasting promotion, it is possible that the ranking sustains for weeks, months, and even years.

Security and monetary aspects

It is possible to do fraudulent activities in many marketing techniques – but paying only after getting the service does not include any such activities. Competitor companies may create fake clicks on adverts so that the advertising company runs out of its initial budget and is therefore forced to spend more in the advertising sector. On the contrary, competitors will not get any benefit by clicking on the organic links; rather, it will improve the ranking of that page. Unlike other techniques, this method does not need the setting up of multiple accounts for various search engines and the spending of valuable time and money in order to manage them. While paying after achieving the goal contracts tend to be longer termed, it is actually beneficial for the companies. They will be getting the professional service of an experienced company which actually knows the requirements and can provide the best solutions for them. The combination of their skill and experience will yield a better and more sustainable result for their products and services.

Pay on Results is gaining more and more popularity due to its reliability and endurance. While other services are short-term and temporary, this method provides ongoing service for clients. Being a search engine-friendly method, Pay on Results could very well be the future of digital marketing.

Carolyn Kay Mante is a freelance writer both in print and online. Her writing covers a wide range, including online marketing and Pay on Resultsservices. She contributes to the virtual community by writing for different blogs.

Finding stylish living in surrey condos

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Posted on 5th April 2016 by Jeff Rogers in Marketing

If you have been looking for a new place to call home then the planned community at Waterstone is certainly worth a look. Located on the border of Surrey and Langley Canada these surrey condos offer great modern living with amenities that will help keep you social and healthy. The Waterstone clubhouse contains a 17 seat movie theater and a 60 foot indoor swimming pool just to name a few of the amenities that you will have at your disposal. One of Surrey’s newest condo developments they have already won for innovative and sustainable living awards. If you just look at their website their condos and club house are beautiful. There are currently two styles that they are offering the Montage and the Promenade. The difference being whether you are looking for a one bedroom or two bedroom condo. So make 2012 the year that you find that dream place to live and play.

Key Factors To Note When Using Pay Per Click Advertising

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Posted on 4th April 2016 by Jeff Rogers in Marketing

Key Factors To Note When Using Pay Per Click Advertising

Pay per click, or cost per click, advertising has greatly revolutionised the way we conduct business. The internet in general has spurred business marketing to new and unprecedented levels. Decades ago, no one could have guessed that a business owner could reach millions of people from different parts of the world with just a single message, a few dollars and in a few minutes. Pay per click advertising, through the much innovative online marketing method, has brought down to our doorstep a way to sell our products and services to any part of the world from the comfort of our desks. Services such as PPC managementhave even gone ahead to help advertisers optimise their advertisements to ensure maximum publicity.

There are many benefits and advantages that come along with implementing this fairly recent technique of marketing, some of them being cost effectiveness, immediate results and exposure to a big market base. However, despite the many benefits one may enjoy from employing pay per click as the chosen method of marketing, there are also drawbacks that come along with this method. The article discusses some of the drawbacks and gives advice on how to avoid them or mitigate their effect on your business.

  • Out of context advertisement. Search engines are not perfect, and at times they will provide the internet user with ads that are completely unrelated to the search terms. Search engines will look at the content of the web page or search terms to decide what advertisements to display to the surfer. At times they may get it wrong and display unrelated ads. This leads to waste of the advertisers resources, and it becomes a wasted opportunity that could have been used somewhere more beneficial. It is very important to use the exact keywords to prevent the above situation from happening. PPC managementis one of the ways in which you can manage your keywords to get better results.
  • Bid competitions and costs. To get an opportunity for your advertisement to be displayed, you have to bid with other advertisers. At times this becomes a waste of time and resources since you may not even get the chance. Also, as the number of advertisers who crease bid prices have also been on the rise, meaning higher advertising costs.
  • Click fraud. The websites on which Google displays your advertisements may decide to increase their share of revenue by clicking on your advertisement as many times as possible. This leads to you paying more money for nothing. You should closely watch your click patterns to ensure that no fraud is taking place. If you detect any, you should report it to a Google representative.

PPC managementoffers a way to modify your advertisement and keywords to ensure that it gets noticed. As you do this, you should be wary of the above mentioned issues as they can drastically eat away at your resources without any useful results.

 

Abbie is a freelance writer and researcher. She has a great knowledge and experience about PPC managementand Adwords Management. She offers consultation services for organisations, corporations and businesses looking for tools to advertise their online business.

 

Look at the Spa Resorts BC for the holiday season

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Posted on 30th March 2016 by Jeff Rogers in Marketing

If you are looking to get away this holiday season or for the New Year then take a look at Sonora one of the top Spa Resorts BC has to offer. We have had the chance to visit their site and explore the various activities that they offer. Whether you are looking to stay inside and be pampered in their luxury spa or adventure outside to get close to the wild life that is just steps away you have come to the right place. Winter is one of the best times to visit BC and having luxury accommodations to stay in just makes it that much better. Their staff is ready to help make plans and provide you one of the best times you can imagine.

The Pitfalls of the New Yellow Pages

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Posted on 29th March 2016 by Jeff Rogers in Marketing

The Pitfalls of the New Yellow Pages

 

 

We use the Internet for many things. It is now the new Yellow Pages of our lives.  Whatever you need, can easily be found by surfing the web.  It is a mine of information on just about any subject you care to mention.  People now meet each in ‘cyberspace’ rather than face to face.  They apply for jobs; buy their cars, plan vacations and whatever else they need.  The internet permeates the lives of millions.

 

Because it has become so important to all of us we tend to take it for granted.  We assume that all is well when we are dealing with the Internet; however, there are dangers inherent in all things and the Internet is no different.  We must exercise care to ensure that our reputation remains intact. Reputation Management is one example of how to get ahead of the problem of managing your online reputation.

 

Companies such as this are at the forefront of making sure an unscrupulous competitor or a disgruntled employee does not attempt to taint reputations in an attempt to retaliate.

 

All reviews are not reliable

 

When we are running our own business we need to make absolutely sure that our information is secure.  Getting help to protect our business name is essential. Some sites on the Internet offer reviews about certain businesses and give information regarding that business’ reputation for dealing honestly and professionally with the public.

 

These sites are a great service and can provide you with information about a company that you may be considering doing business with.  The question you should perhaps ask yourself is, “While these sites are checking out these businesses, which is checking out these sites?”

 

When you check the reputation of a business online you may have found some sites with very high reviews.  Whether they rate them by stars or by points you might want to consider whether or not those reviews were actually obtained honestly.  Some sites that offer reviews have been found, after investigation, to have some of the hosted information fabricated.

 

Use a reputation management service

 

If you have a business that has been affected by a biased report or review, you will need to have someone on your team concentrate on dealing with reputation management.   When it comes to navigating the web you might want to consider using a third party service.  While you may be able to handle these things yourself, they can find problems affecting your reputation that you may not have ever thought of.  This way your reputation will be recovered that much sooner.

 

Most businesses recognize that there will always be a certain level of criticism in this online dependent world we live in.  It is just part of being in business.  But when the criticism or negative report is unjustified, it could clearly cause major damage to a company.

 

It may take time to repair the damage but by way of a reputation management company it can make the entire process so much simpler.

 

Dorothea Bryant is a freelance research writer who works at researching about the Internet and some of the problems that can arise with new levels of communication.  Each person who uses the Internet needs to learn more about how it works to ensure that his or her Reputation management is protected.

Will pay per click advertising work for you

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Posted on 28th March 2016 by Jeff Rogers in Marketing

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In our continuation of how to maximize your search and customer traffic we revisit website monetization through services like Google, Yahoo and other PPC platforms. While these are the top two there are many companies that offer this service. One of the first types of advertising online you are billed  on the actual clicks that the ads generate. You will pay higher amounts for more popular keywords so knowing how to target you r keywords is very important. For instance if you are bidding on the keyword “blog”, it may cost you $1.50 per click through your pay per click advertising since the word is so popular. But if you were to target your keyword campaign to something like “blog design” you will actually lower your PPC to let’s say .50 per click and really target more consumers.Most companies will set up accounts with a budget in mind but do not have the resources or times to really investigate and understand the importance of keywords that they bid and use for the PPC.

It was reported in a study that approximately 25,000 businesses that only 31% of them actually advertise online. And of those 52% felt that online advertising was not as effective or were unsure how to convert that traffic to customers. This presents a great opportunity for the small business to understand how to use and agency like adficient.com and for publishers to offer targeted traffic for potential new customers. As a Publisher running PPC ads or other forms of contextual ads on your site, you make a certain dollar amount on each click through on the ad, regardless if the person buys or completes any form. In the new model, you be be compensated if the click actually resulted in a purchase, or other action determined by the advertiser. So as you can see, you could get 1000 clicks a day on your ads running on your site, but unless there is an actual purchase, that would be $0 in your pocket. Interesting!! But the result in Cost per Action or CPA Leads as it is called pay much higher than PPC ads

As an advertiser, if you elect to choose this model, it could be very cost effective as you would only be paying for actual sales, or leads. So for example you run a site that sells Domain names and hosting accounts. If someone sees your ad on another site, clicks on it, but never purchases anything, you would not be charged anything. Unlike today, if you have purchased $1000 in clicks, they could all be used up without one sale. Since most of those in the survey reported that they have or are using Google Adwords using Google advertising vehicles is by far the most popular. Plus for advertisers you greatly reduce PPC fraud as their are specific sales actions that have to take place.

Researching RV rentals

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Posted on 26th March 2016 by Jeff Rogers in Marketing

My parents were talking about touring the US and Canada and were thinking about doing it in their car just like they did back in the early 70’s. After doing some research on rv rentals they landed on the fact that with the comforts and amenities of today’s RV it made sense to look at this option. Because RV’s come in so many different sizes and styles traveling long distances were now much easier. The other upside is the money that you can save on hotels. If you factor at least $100 a night for a decent hotel over a 2 week period the rental of an Rv becomes very attractive. So if you are looking to explore the world around you or even taking a trip across the border to Canada then research the options of renting an RV and you may just find a new way to travel.

forex strategy for 2013

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Posted on 25th March 2016 by Jeff Rogers in Marketing

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There will considerable discussion on the best forex strategy for 2013 as the international markets remain in uncertainty. With current governments still trying to pass legislation’s that will help free up capital and create jobs investors are trying to find the best vehicle in which to place their money. The forex market has always been a high risk/high reward playground and should only be attempted with the right tools and training. You cannot simply place money in the market based on one article and hope for a return. There are numerous companies that offer trading resources for the forex strategy trader. I cam across these simple steps on creating your forex strategy for 2013 and thought I would pass them onto our readers.

 

Day Trading Forex Strategy 1: Establishing a Base Line

To understand what we are dealing with, and which pairs are more suited in day trading forex strategy, traders need to establish a base line. For this the spread is converted to a percentage of the daily range. While the numbers below reflect the values in existence at a particular period of time, the test can be applied at any time to see which currency pair is offering the best value in terms of its spread to daily pip potential.

A change in the spread will affect the percentage. Please note that in the percentage calculation the spread has been deducted from the daily average range. This is to reflect that retail customers cannot buy at the lowest bid price of the day shown on their charts.

Day Trading Forex Strategy 2: Which Pairs to Trade

When the spread is placed into percentage terms of the daily average move, it can be seen that the spread can be quite significant and have a large impact on day-trading strategies.

If you are an actively day trading forex trader and focusing on a certain pair, making trades each day, it is most likely you could trade pairs that have the lowest spread as a percentage of maximum pip potential. Usually the most liquid currency pairs have comparatively tight spreads, which maybe good choices for traders to trade.

Day Trading Forex Strategy 3: Be realistic

The above calculations assumed that the daily range can be calculated and this is highly unlikely. Whatever level of forex trading skills you have at hand, you are not able to entirely tell what the range of the spread is, which is the most basic thing you should pay attention to when making a day trading forex strategy.

Day Trading Forex Strategy 4: Conclusion:

All traders will ensure that the spread exerts a significant portion of the daily average range in many pairs, which especially true when factoring likely entry and exit prices. Daily average movements could be monitored by the day trading forex traders, especially those trading on quite short time frames to verify if trading during low volatility times presents enough profit potential to realistically make active trading worthwhile. To identify which currency pair is worthy of trading at your very first forex trading strategy is of vital significance….More at Day Trading Forex Strategy Recommending You to Trade the Best

In our next post we will be focusing on a forex strategy that works for newbies as we enter 2013. Our goal is to accumulate resources for a forex strategy for 2013 that will enable a broader range of traders to understand the markets.
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