There are three types of Communication in social media:
1) How to Broadcast.
This is where you broadcast a message out to your followers and add value to their life as well as update your followers about new blog posts, podcasts, interesting sites and blogs you have run across, and whatever else you want to broadcast. You can use interactive graphs that will showcase content that will keep your customers coming back.
2) Start the Conversation.
If you have a new company name then getting in front as many people as possible is key to faster brand awareness. This is where you actually hold a back and forth conversation with people on your social sites. It is a 140 character conversation that could go on for a while. We were in a conversation about the various microblogging sites that went on for over three days and involved over 200 updates and the traffic was amazing..
3) Create Collaboration.
This is where more than one person is communicating in one message. It could be two, three, four people that are collaborating on a project that all are part of the message and efforts. You can even reach out to social networks to help in your company naming project and create various social media tools that will allow your potential customers have a hand in developing the name.