This new year presents new opportunities for online businesses to regain ground that has been lost over the last 6 months due to the economic downturn and uncertain market events. Companies will be challenged to find ways of advertising that are more cost effective and connect personally with their customers. Having the right vancouver web design firm can help you attract and retain customers in this new market that is emerging as people look to stay connected. This is giving rise to the social media explosion that we are seeing with major sites like Facebook, Myspace, and LinkedIn. Companies that can effectively use these social media platforms to work in connection with their other online marketing strategies will be able to advance their brand and grow their customer base.