1. Let Someone Else Go First
If you’re a small business, you don’t want to be putting your money on a horse that may or may not have longevity. To top it off, solutions should already be tested out fully with someone else’s money and time. The key is to jump in at the very end of the early adopter phase.
2. Keep the Bottom Line in Mind
Every piece of technology you buy, should help you increase your bottom line somehow. Whether it’s through efficiency or through expanding services, it’s got be able to pay you back. Just because something is faster, the latest version, or prettier than what you currently own, doesn’t make it a good buying decision. You might even intimidate customers who have to learn the new systems.
3. Use Open Source
Open source technology can be comparable in features to private software packages. There is no support for open source, but there are also no licensing fees.
It is important to have an account on Twitter and Facebook, amongst many other sites. The account is free and can generate massive attention and buzz for your offerings. However, you want to schedule your tweets and automate as much of this as possible to cut down on the time spent doing it.
5. Convert Paper to Digital
A paper newsletter put online can save you tons of money on paper and mailing costs. What you may not know is the same is true with coupons. You can convert those to electronic coupons and the customer can download them off your site, saving your distribution and printing costs.
Partner with established vendors like UPrinting. For your image and brand you want to have something tangible that you can handout and even mail out to customers that talk about your business and products. UPrinting business brochures printing solutions can help you get the quantity and price you need. So whether you are doing a small run to test the market or need a large run for growing sales you can get them done professionally and fast.
7. Cut Down on Travel Costs
You can set up VOIP lines and teleconferencing to avoid the expense of traveling when you have more than one business office or clients in different locations.
8. Read the Reviews
Before buying any piece of technology check the reviews it got. It will help you decide whether it’s going to work for you or not.
9. Automate Your Help and Customer Service Areas
Some of this can be done simply by putting up an FAQ online for the questions that most people ask, and thus cutting down on phone calls. Other times you may want to put in a help desk system.
10. Leverage the WWW
Use the free resources that are available to help network,Brand, and create loyal customers to compete with the bigger companies. The social networking frenzy is only growing and being able to create your spot in space will only help grow and retain your customers.
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