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The Search Engine People’s Organic Search Engine Optimization Canada firm can help customers with this process. They recently got the link to a comprehensive conversion guide to help you understand how to more effectively engage your customers. One simple thing that they point out is that by simply having a “Live Chat/Help” option on your webpage you can increase your conversions by up to 500% and reduce your sales cycle by up to 48%. That is pretty powerful when you consider the expense and time that you go through just to get the customer to your site.