In the online space it can be very difficult to gain the attention of the customer because there are so many options. Many businesses have tried the route of targeted banners and pop-ups that have become annoying to most people online so now they must try and find new channels in which to engage their customers. The internet marketing Toronto Search engine People can help you understand social media and how to use it in your branding. This form of social media started several years ago and what started out a small group of people sharing their thoughts online has become a huge avenue for companies to reach out to and stay connected to their customers. More and more companies are trying to enter this online space and some have been very successful by tying into social networks like Facebook and Twitter. What is essential though is that the Brand essence is kept intact when branching out to these other forms of interaction.