We Certainly Are Not in Charlotte’s Web

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Posted on 25th January 2013 by Jeff Rogers in Marketing

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We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

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One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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We Certainly Are Not in Charlotte's Web

1 comment

Posted on 25th January 2013 by Jeff Rogers in Marketing

, , , , , , ,

We Certainly Are Not in Charlotte’s Web

 

Today, it’s popular to talk about disruptive technologies and ideas. The idea is to upend the status quo, creating new opportunities, and new approaches to existing problems. It is a reflection of our modern, technologically driven society that such an idea would even exist. It seems that commerce is really embarking on a brave new path, and the facts bear it out. The new frontier is known as e-commerce, and it is all based on the power and reach of the Internet. Today, thanks to the powerful wireless networks which have spread across the world, people not only can access the Internet from their computers, but from practically any smart phone and portable device, such as a tablet.

 

pastedGraphic.pdf

 

One of the effective ways to make sure that one’s website is seen when people search for a particular product is to pay for advertising. In this, the Internet is very similar to traditional print media. But there are new approaches and solutions which are available, which don’t quite work the same. They can be fairly complex, and as a result, one should have a solid PPC Management in place to ensure that their advertising pounds are spent as wisely as possible.

 

The Brave New World of PPC

 

You are forgiven if you aren’t quite sure what PPC means, or how it works. It stands for pay per click, and is used exclusively on the Internet. What a company would do, is place an ad for their particular website on another website, or even place the ad in one of the major search engines, such as Google. If a consumer happens to see the ad, and decides to click on it, that action, which is generally referred to as a click through, would you have a cost for the company. Obviously, the beauty of this model is that one only pays for each customer that actually goes to the company website. Once they are there, it’s up to the company to create an attractive and compelling offer which would cause the customer to buy.

Imagine if you could put an advertisement in a newspaper, and actually only pay for each time the customer actually calls the number listed in the advertisement, or actually goes and visits the company or their store. This is physically impossible, which is why this particular form of advertising did not exist before the Internet. Like all other advertising, be it radio, television or even print media, the trick is to spend one’s advertising budget wisely. With the pay per click model, this requires having a very clear idea of what keywords one wants to use for their advertising. If a consumer is surfing the Internet, and enters a particular keyword, such as say, sneakers, a company that specializes in the sale of sneakers would want their advertisement to appear in a very visible area of the search results.

 

Spend Your Advertising Budget Wisely

 

This is a very new form of advertising, and like every new approach, requires expertise to be done properly. That is why having expert PPC Management is important to maximize one’s results, and ensure that their advertising budget is being spent in the most effective way possible.

 

Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including PPC Management. He writes on a freelance basis for many of the major lifestyle blogs.

 

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Promo Gone Awry

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Posted on 30th October 2012 by Jeff Rogers in Technology

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 Promo Gone Awry

Promotional items are the marketing industry’s most solid way to get the word out there about your product or service. When companies brand themselves on various trinkets, toys and items, they give their clients the gift of utility and remembrance. Good promotional items are used over and over again, and even shared. Bad promotional items get shelved or just plain thrown out. When you’re going to order promotional items, you have to put yourself in the shoes of the recipient. Will they appreciate this? Will they use this constantly? Will they ask for more so they can share with their staff and other people too? If you can’t answer an emphatic “yes” to all of these, then go back to the drawing board. Just like any traditional gift giving scenario, you have some do’s and don’ts to keep in mind so that your promotional item, promotes effectively. Another thing you have to consider is the cost. How much are you willing to spend on these things? Will you spend more on executive clients and less on others? Are you just going to buy cheap items in bulk or are you going to carefully select groups of items to suit your customers individually? If done incorrectly, your promotional venture can go all wrong. Here are some of the most important don’ts that you should keep in mind:

  1. If you’re going to give someone a promotional item, don’t skimp on the quality. If it breaks or becomes faulty, it will go directly in the trash along with your chances of marketing to them. If you’re going to give out promotional mugs, give the best promotional mugs that your budget can afford.
  2. Make sure and proof any text that goes with your promotional campaign. Simple spelling errors can completely torpedo your efforts and make you and your company look very unprofessional. Make sure all spelling is correct and that the fonts used are dynamic and legible.
  3. When a logo is involved, choose the size and placement of it, thoughtfully. Sometimes a logo that is too big just ends up looking garish and tacky. Some of the most impacting and effective logos are those that are small or medium-sized and placed discreetly on the promotional item.
  4. Sizing is not something that should be whitewashed. If you’re giving a t-shirt as a promo item, the recipient must be able to wear it. You don’t want them to have to grease up to fit into it and conversely, you don’t want a t-shirt fitting someone like a dress. You know your customers, and your gifts should reflect this.

With just a little thought and consideration, your promo will go swimmingly. Your items must communicate an attention to detail and care that your clients will respect. These are just a few of the most common promo mistakes, but don’t be averse to looking for more so you don’t perpetrate them. If you’re not sure what else you shouldn’t do, a Google search will give you many more items of caution to choose from.

PROMO GONE AWRY PHOTO

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Design your website right from the beginning

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Posted on 17th October 2012 by Jeff Rogers in Technology

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There are various web design companies that can help get your site to number 1.

seo

Advanced shopping engine

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Posted on 10th October 2012 by Jeff Rogers in Marketing |Technology

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searchWe see the term every, but do we really understand what Wi-Fi is? It’s on the window at Starbucks, the box our laptop comes in and is a huge selling point for PS3 and Xbox, but do we really know what Wi-Fi is? Well simply put, Wi-Fi is the trade name for popular wireless technology used in home networks, mobile phones, video games and other electronic devices that require wireless networking. Wi-Fi technology is supported by personal computers, game consoles, printers and other peripherals which can operate wirelessly.Finding new games for the  Xbox 360. is now easier at site like shopwiki. You can find  Madden 10 from various vendors and able to choose the best price and shipping. The new Xbox 360 elite system is also available to those who are looking to upgrade their current Xbox system. There are hundreds of shopping and comparison sites but shopwiki.com does a nice job in providing a great selection of products and places online and in the store where you can buy your games and gadgets.