SEO Guide Part 2 Link Building BluePrint for 2013:
In our readings on important updates for 2013 SEO guidelines we have been seeing more and more discussions on areas to stay away from when it comes to keeping your site healthy. The makers of SEO Powersuite have put together a Link Building Blue print for 2013 that talks about the 5 things you must avoid and include in your strategy. We have started to implement SEO PowerSuite tools to help us monitor and reshape our strategies and can say it has been quite effective. They have just released their SEO guide Part 2 on things to watch out for in 2013 when it comes to SEO and SEM. Below is a quick excerpt where they discuss the value of social signals and how you can manage those across multiple resources.
What’s coming: It’s not a secret that search engines are willing to deliver the most useful and interesting content to users. How are they going to measure what’s more or less interesting? One of the very significant factors they may rely on even more in 2013 is the amount and strength of social signals – tweets and retweets, Facebook likes, shares, mentions, etc.
Now, going back to your backlink profile, can you say that most of the domains linking to your site are socially popular? And what about your competitors?
Get prepared Get prepared: Analyze social signals for your backlink domains — which ones get most social “love” from users? Highlight these websites and work more to get backlinks from there.
To quickly get the social data for all your backlink domains, create a project in SEO SpyGlass; then go to Preferences => Preferred Backlink Factors and select those social media factors that are most important for your niche…. read more here.
You must be able to look at and know what your competitors are doing and how they are using backlinks in order to gain top positions in the search engines. At Link Assistant they have developed some great tools to help you easily and effectively monitor and manage your sites along with those that you are competing against.
What’s coming: Google has revolutionized link building practices, but some things remain the same – the competition analysis is going to be even more complicated and important in the post-Penguin era.
Get preparedGet prepared: Discover and analyze backlink profiles of your top competitors:
- What anchors and keywords the competing sites are using?
- Do they still acquire sitewide links?
- Are they leveraging social media to rank better than you?
- Do they have most backlinks from old or new domains?
Important: You shouldn’t blindly follow the steps of competitors, define the tendencies and trends of their link building process and make use of it, for instance:
Pay attention to the anchor text distribution, you may also need to have more anchor text with brand names and less with exact match keywords. You may also need to have more links pointing to internal pages of your site (as opposed to the home page)
If your competitors are more active in social media, produce more viral content, start social media campaigns, launch contests – do virtually everything you can to grab more tweets and likes.
Take a closer look at their backlink domains, spot the good ones (relevant content, old established domain with high Alexa traffic index) and target them to get links… read more
- Relevant Links for English Speaking Countries(prweb.com)
- 13 Link Building Tips From Google’s Matt Cutts(rypmarketing.com)
- SEO’s Persona Problem: The White Lie of Link Building(iacquire.com)
- Why Your Entire Company Needs to Learn to Link Build(iacquire.com)