Using email newsletters to help build your reach

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Posted on 12th February 2013 by Jeff Rogers in Blogging |Marketing

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Mad Mimi Email Many websites and blogs miss the chance to interact with their customers by capturing their email and then using this for a way to interact with and update their customers on their brand and products. More and more companies are creating educational email newsletters that are meant just to interact with their readers and not sell them something. Many companies have jumped into the social media space and hope that by creating a Facebook page this will drive customers to their site. The term social media marketing has taken on various definitions and those selling those services have touted them as the only way to advertise and interact with customers.

You can create email newsletters that include links back to your social network profile and help build a long-term engagement for your blog or business. With the appropriate email marketing solutions from leading providers like Mad Mimi email newsletters you can grow your business in multiple channels and create value through email that your customer will want to open and read. I have several companies that I partner with that use email newsletters to send out communications and they always look very professional and packed with useful information. You must first develop a plan to gain permission from your customers to converse with them through email and then, above all else, do not abuse the privilege. Offer value whenever you do send them something and tie in your Facebook or Twitter page in the body of the email for ways to stay in touch with your company. Used together, these tools can help you grow and maintain long term relationships with your customers

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SEO Guide Part 2 : Link Building blueprint for 2013

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Posted on 22nd January 2013 by Jeff Rogers in Marketing

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SEO Guide Part 2 Link Building BluePrint for 2013:

In our readings on important updates for 2013 SEO guidelines we have been seeing more and more discussions on areas to stay away from when it comes to keeping your site healthy. The makers of SEO Powersuite have put together a Link Building Blue print for 2013 that talks about the 5 things you must avoid and include in your strategy. We have started to implement SEO PowerSuite tools to help us monitor and reshape our strategies and can say it has been quite effective. They have just released their SEO guide Part 2 on things to watch out for in 2013 when it comes to SEO and SEM. Below is a quick excerpt where they discuss the value of social signals and how you can manage those across multiple resources.

What’s coming: It’s not a secret that search engines are willing to deliver the most useful and interesting content to users. How are they going to measure what’s more or less interesting? One of the very significant factors they may rely on even more in 2013 is the amount and strength of social signals – tweets and retweets, Facebook likes, shares, mentions, etc.

Now, going back to your backlink profile, can you say that most of the domains linking to your site are socially popular? And what about your competitors?

Get prepared Get prepared: Analyze social signals for your backlink domains — which ones get most social “love” from users? Highlight these websites and work more to get backlinks from there.

To quickly get the social data for all your backlink domains, create a project in SEO SpyGlass; then go to Preferences => Preferred Backlink Factors and select those social media factors that are most important for your niche…. read more here.

 

 

SEO Link Building

You must be able to look at and know what your competitors are doing and how they are using backlinks in order to gain top positions in the search engines. At Link Assistant they have developed some great tools to help you easily and effectively monitor and manage your sites along with those that you are competing against.

What’s coming: Google has revolutionized link building practices, but some things remain the same – the competition analysis is going to be even more complicated and important in the post-Penguin era.

Get preparedGet prepared: Discover and analyze backlink profiles of your top competitors:

  • What anchors and keywords the competing sites are using?
  • Do they still acquire sitewide links?
  • Are they leveraging social media to rank better than you?
  • Do they have most backlinks from old or new domains?

Important: You shouldn’t blindly follow the steps of competitors, define the tendencies and trends of their link building process and make use of it, for instance:

  • Pay attention to the anchor text distribution, you may also need to have more anchor text with brand names and less with exact match keywords. You may also need to have more links pointing to internal pages of your site (as opposed to the home page)

  • If your competitors are more active in social media, produce more viral content, start social media campaigns, launch contests – do virtually everything you can to grab more tweets and likes.

  • Take a closer look at their backlink domains, spot the good ones (relevant content, old established domain with high Alexa traffic index) and target them to get links… read more

The above infographic provides a great roadmap to help you plan your 2013 SEO strategy. You can follow more at our Google Plus account or Twitter.

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audio conference tools getting your company name noticed and branded

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Posted on 13th December 2012 by Jeff Rogers in Blogging |Marketing

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Companies are using audio conference to educate their staff.

With  audio conference tools that are now online many companies are able to save money and stay in touch with their customers.

Discount on WEB CEO software tools – Save up to 71%

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Posted on 22nd November 2012 by Jeff Rogers in Social media Management tools

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Discount on WEB CEO software tools – Save up to 71%

In the spirit of holiday savings web ceo is offering up to 71% Discount on Web CEO. You have until November 29, 2012 to take advantage of the professional and enterprise additions. Use discount code WEBCEO10. Through cyber Monday you can get a discount on web ceo software tools along with savings on the SEO training courses.

 

Discounts on web ceo software tools

 

 

 

 

 

 

 

 

 

 

 

With the latest version web ceo V10 you get the most up to date SEM tool to help you and your customers improve your search engine and social marketing rankings. Here is a snippet of new updates from web ceo:

 

  • In addition to Google keyword suggestions and keywords from competitor websites, you can get keywords from your HitLens web analytics.Spot high-search low-ranked keywords underperforming on your site. These keywords can be used either for organic search optimization or in paid search campaigns.
  • The advanced keyword competition analysis has been split up to provide SEO competition and PPC competition data separately with their specific sets of factors.Build your PPC keyword list and elaborate further SEO tasks more efficiently.
  • The SEO keyword competition report now has two presentations. In “Keyword Summary”, you can review the list of keywords with their quality factors such as monthly searches, KEI, visits from search engines (if you have HitLens activated), position on a selected search engine, and also such keyword competition characteristics as the number of pages and titles with the keyword that are listed on Google, Yahoo! or Bing. The “Competitor Details” report lists keywords with their popularity factor (monthly searches) grouped by the top 10 competitor URLs with their SEO quality factors, such as number of backlinks, Google PageRank, Alexa TrafficRank, etc.

 

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BuzzBundle Offers Google Plus feature- Social Management Software from Link-Assistant.com

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Posted on 21st November 2012 by Jeff Rogers in Social media Management tools

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BuzzBundle Offers Google PlusI just got the email yesterday that BuzzBundle the Social Management Software from Link-Assistant.com will now have the capability to incorporate Google Plus in their software. I had written a recent article on Social Media Analytics where I talked about my personal experience with the Free Beta download. Adding the ability to now monitor the three largest social networking sites for your brand or website is huge. There are quite a few different tools that will allow you to enhance your social profiles. SMM or Social Media Management tools are the hottest topic today due to the fact that Google is placing more emphasis on social engagement and how you rank. I would invite you to try their free download and see what all the hype is about and then let us know what you think.

You can download the free trial download here: BuzzBundle and Google Plus

Social media management tools

 

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Social Media Analytics with BuzzBundle

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Posted on 19th November 2012 by Jeff Rogers in Social media Management tools

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BuzzBundle – A new Social Media Analytics tool

We have been researching the web for various social media marketing tools and noticed that there are more and more new entrants into the market. With the recent changes in the Google search engine the emphasis on content experts or authorship and your social graph is becoming more and more important. It was easy enough as a company or brand to simply put up some Facebook, twitter, and Pinterest pages and then connect with your customers and look to drive new discussions and hopefully this will lead to more sales. With this widespread social marketing reach companies give up some control of their brand and the discussions and this is why social marketing tools like BuzzBundle are essential to almost every business doing any type of marketing on the internet. We are going to create a series of posts based on our review of the product along with showcasing specific features. The setup of the software is quite simple:

  1. Enter main website (The software will then find all mentions of your URL in various social networks, blogs, and other websites)
  2. Enter keywords that you  would like to monitor about your brand. This will enable you to see if your company is being mentioned in these conversations and if not ways to comment or get involved in the conversation. (Very Cool feature)
  3. Enter your social marketing profile pages from Facebook, Google +, Twitter, Pinterest, and so on…

 What are others saying about your business:

With this social media analytics tool you can search websites, blogs, and other social networks and find out where the conversations are happening about your brand or website. This will enable to see where your customers are talking about your company and brand and get involved in the conversation. This is a valuable piece of the tool which will enable you to understand the areas of interest of your social marketing brand and where you need to enhance the conversation.

Social Media Analytics

Find out what others are saying about you and your brand

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I really like the dashboard view that will enable you to see what exactly is going on at a glance. You can also enter in URL’s of your competitors so that you can see what type of social interaction is taking place outside of your circles. This is a great way to split test a brand campaign and see what response you get from your customers and competitors.

 

Here are the listed features of BuzzBundle:

Features of BuzzBundle

Hundreds of social accounts

  • Create up to 100 personas (act as different people)
  • Unlimited social accounts for each persona
  • Easy switching between accounts
  • Add all your existing social profiles
  • Automatically create new social profiles

Easy posting and messaging

  • Comment, retweet, reply, send private messages
  • Choose persona who’s sending message/posting etc.
  • Make one-click bulk announcements to all social sites

Reputation + social SEO in one tool

  • See who’s talking about your brand or keywords
  • Find all your links in social media, forums, blogs etc.
  • Find reviews and recommendations
  • Keep track of discussions about your competitors
  • Join the talks to get positive attitude for your brand

Advanced management

  • Schedule postings, messages and announcements
  • Use proxies to hide actual location
  • Add important discussions to favorites
  • Find links to up to 10 URLs per project

Follow our conversation at Twitter and Google +

If you would like to try a free copy of BuzzBundle please click here.

Free trial of Buzz Bundle

 

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social media management tools

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Posted on 18th November 2012 by Jeff Rogers in Social media Management tools |Technology

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Social Media Management toolsQuick review on Social Media Management tools

I have been reviewing and researching some of the more social media management tools and starting to try out a few to see the difference. I found this great synopsis on Social Media marketing tools that was already produced so thought I would pass that on to my readers. Please feel free to leave a comment if you have used one of the proposed solutions and let us know what has been working for you.

Social Media Marketing Tools

13. Back At You – Online marketing promotions can dramatically enhance any campaign, but it’s not easy to get them going or make them effective without a little help. That’s where Back At You steps in. With this well-designed tool, you can build, launch and analyze online marketing promotions on Twitter and Facebook in one easy place. Instead of twiddling your thumbs and wondering how your promotion is working, you’ll enjoy instant feedback.

14. Wildfire – Marketing efforts have to be ongoing and continual if they’re going to provide consistent and effective results. Wildfire makes it easy to continually work to grow your audience. Its robust lineup of tools allows you to engage with your audience and monetize your interactions with it. In addition to using social media for this purpose, it incorporates SMS and email tools as well.

15. Sendible – It’s critical to know what people are saying about your brand online, whether it is good or bad. Sendible lets you keep your finger on the pulse of what people are saying about your brand on social media sites. It can be used to manage, promote and track your brand’s reputation online. With it, you can quickly jump on great opportunities. You can also use it to perform swift damage control.

– For a viral campaign to go truly viral, it needs to be transmitted to as many social media outlets as possible. Crowd Factory optimizes the process and makes it a breeze. You can also use it to track social activity back to conversions, which gives you a much clearer understanding about what’s working and what isn’t. At the same time, you can enhance the process of acquiring new customers….More at Top 25 Social Media Management Tools

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SocialMotus, a new social media management tool for small and midsized businesses, has released an in-depth team management and analytics tool with multi-user support, conversion tracking, integration with Google …More at SocialMotus Launches Social Media Management Tool for SMBs

Small Business Trends
Did We Really Think Social Media Would Stay Free Forever?
Small Business Trends
Even banner advertising, a relatively new kid on the marketing block, has become markedly less popular under this performance based paradigm. Companies aren’t willing to pay for yesterday’s marketing tools in today’s economy. Charge the social media
Buddy Media eases pain of social media moderatingPRWeek
Rethinking Social Media’s ROIMediaPost Communications
8 Ways Businesses Can Use Facebook and Customer Relationship ManagementCMSWire
Business 2 Community -Trefis -Technology Digital
all 30 news articles »
…More at Did We Really Think Social Media Would Stay Free Forever? – Small Business Trends

 

 

 

 

 

 

 

 

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