With so many people using Facebook as their preferred social tool it makes sense to be able to surf the web while interacting with your friends at the same time and this is what Highway does for you. Highway is a new free tool that you can download and basically allows you to interact with your Facebook friends while you are surfing the web. It is a light weight high performing windows based web browser that has Facebook functionality built right in. So when you come across a particular interesting blog or picture instead of having to log into your Facebook account you can share it right from the page you are on. This interactive social media add on are great examples of how companies are enabling users to gain more control and expand the reach of social networks.
Having your social networks more readily accessible as you surf and visit blogs can have great advantages for brand managers as well. It is one thing about creating a campaign about your new digital camera and then pushing it out to Facebook for groups to comment on and it is another about putting together a global strategy on branding that profile and offering ways in which the consumer can interact with your brand and your product. This was put to practice when Ashton Kutcher wanted to have a million followers on Twitter and he challenged CNN to try and beat him. This was not just some thought that happened one day but very well thought out strategy that involved some big name brands that consumers could relate too and then be show how to use Twitter to connect with their friends.
Add A Comment