The Pitfalls of the New Yellow Pages


Posted on 25th January 2017 by Jeff Rogers in Marketing

The Pitfalls of the New Yellow Pages



We use the Internet for many things. It is now the new Yellow Pages of our lives.  Whatever you need, can easily be found by surfing the web.  It is a mine of information on just about any subject you care to mention.  People now meet each in ‘cyberspace’ rather than face to face.  They apply for jobs; buy their cars, plan vacations and whatever else they need.  The internet permeates the lives of millions.


Because it has become so important to all of us we tend to take it for granted.  We assume that all is well when we are dealing with the Internet; however, there are dangers inherent in all things and the Internet is no different.  We must exercise care to ensure that our reputation remains intact. Reputation Management is one example of how to get ahead of the problem of managing your online reputation.


Companies such as this are at the forefront of making sure an unscrupulous competitor or a disgruntled employee does not attempt to taint reputations in an attempt to retaliate.


All reviews are not reliable


When we are running our own business we need to make absolutely sure that our information is secure.  Getting help to protect our business name is essential. Some sites on the Internet offer reviews about certain businesses and give information regarding that business’ reputation for dealing honestly and professionally with the public.


These sites are a great service and can provide you with information about a company that you may be considering doing business with.  The question you should perhaps ask yourself is, “While these sites are checking out these businesses, which is checking out these sites?”


When you check the reputation of a business online you may have found some sites with very high reviews.  Whether they rate them by stars or by points you might want to consider whether or not those reviews were actually obtained honestly.  Some sites that offer reviews have been found, after investigation, to have some of the hosted information fabricated.


Use a reputation management service


If you have a business that has been affected by a biased report or review, you will need to have someone on your team concentrate on dealing with reputation management.   When it comes to navigating the web you might want to consider using a third party service.  While you may be able to handle these things yourself, they can find problems affecting your reputation that you may not have ever thought of.  This way your reputation will be recovered that much sooner.


Most businesses recognize that there will always be a certain level of criticism in this online dependent world we live in.  It is just part of being in business.  But when the criticism or negative report is unjustified, it could clearly cause major damage to a company.


It may take time to repair the damage but by way of a reputation management company it can make the entire process so much simpler.


Dorothea Bryant is a freelance research writer who works at researching about the Internet and some of the problems that can arise with new levels of communication.  Each person who uses the Internet needs to learn more about how it works to ensure that his or her Reputation management is protected.

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